267 results
  • Feedback from AD:TECH
    I've just returned from AD:TECH, where I was hoping to report back on all sorts of new email products and ideas. Unfortunately, this year's show was more of a reflection ...
  • Campaign Review: Corel
    Okay, so what do you suppose is going on over there at Corel, anyway? Judging by the recent, slightly schizophrenic series of email campaigns, this is a company waging battle ...
  • Amazing Tales
    Amazing Tales Chapter One: I monitor email for a living. As a result, my company's developed proprietary software to automatically track both where the email comes from and where it ...
  • Dinner with the King of Spam
    Law 6: Court Attention at All Cost. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a ...
  • E-ZPass
    I was speaking at a DMA conference a while back, and was doing my pass around the exhibitor floor when I ran into a booth with a sort of nondescript ...
  • Hi, My Name is Bill, and I'm an Email Addict
    Yesterday, I had a growing sense of anxiety. Today, full-blown rage. In the last hour, I've left messages every 5 minutes with my IT guy, who's been out of town ...
  • The Scary Bits
    Listening to this week's 9/11 hearings testimony regarding the FBI's complaints that lack of funds made it difficult to do its job properly, I was reminded of an incident that ...
  • G It's Good To See Ya
    Here is a little insight into a columnist's life: Around Sunday I start thinking: What the heck am I going to write about this week? Monday goes by--no problem: I ...
  • What Do They Know That You Don't?
    This week I was listening to NPR's Fresh Air interview with Richard Clarke, who informed us that the Bush White House maintained a rigid set if ideas that were untarnished ...
  • Shoemaker's Children
    You know the saying: shoemaker's children go barefoot. Nowhere is this more evident than in technology companies in general, and more specifically, technology companies that market "marketing technologies" to agencies ...
  • What Happened?
    A few years ago, rich media email was all the rage. Companies like Dynamics Direct, TMX Interactive, Audiobase, Mind Arrow, and Radical Mail were all touting their wares at big ...
  • Driving The Spike
    This may not be my greatest column--and it's all your fault. I had so many requests for the Market Sector report last week (and the requests are still coming in) ...
  • Ups and Downs
    This week I have another free email report for all of you. You'll have to read the article or at least scroll to the bottom to see what it is, ...
  • While We're On the Subject
    One of the more interesting things I've been exploring this week is email subject lines. Direct marketers that use an affiliate network usually have a strict set of subject lines ...
  • Looking for the Patterns
    I've never seen "A Beautiful Mind," but I've been told that there are scenes where Russell Crowe's character begins to see patterns in endless reams of meaningless data. The patterns ...
  • We're Just Daring You To Get This Newsletter
    One of the most amazing things to me is the number of unnecessary hurdles that many companies thrust in front of their customers who are simply trying to sign up ...
  • As Seen On TV
    A colleague of mine walked into the office the other day and told me he had just bought an X10 camera system. I don't think I have to explain to ...
  • The Rich Media Raft
    How things have changed. When I first started evangelizing rich media (over seven years ago now!), it was really the poor cousin of online advertising. Back then, and well towards ...
  • Zen Koans, Free Term Papers And The Case Of The Missing Graphics
    One of the things I've learned since we began tracking email is that advertisers that make heavy use of affiliate networks and list brokers to deliver their messages do not ...
  • Going Postal
    One of the provisions of the CAN-SPAM Act is the requirement that all marketing emails include an actual working postal address somewhere in the email body so that recipients can ...
  • Getting it Right
    With the new Can-Spam legislation now in place and advertisers scrambling to be compliant, I thought I would use this column to discuss my own opinion of what marketers and ...
  • The Dating Game
    During the two weeks that the Email Insider has been on hiatus, a couple of interesting events have transpired. ...
  • The Winter Flu
    When I was a kid I loved filling out the blow-in cards that came in the electronics magazines I was reading. I would dutifully check the boxes to receive information ...
  • Today's Your Lucky Day: You've Won An Anatomy Of An E-Mail Sweepstakes List
    You are about to read something that I bet you have never read before: The complete deconstruction of an opt-in, co-registration, email sweepstakes list. You know the kind I mean: ...
  • The Pay-Per-Click Presidential Candidate: Free Chocolate and Wesley Clark
    Welcome to something that's long overdue: a newsletter focused exclusively on email marketing. If you're working in the field, or simply interested in how email marketing might otherwise impact your ...
  • Community
    In my last article we talked about community and how the original promise of a boundless, global Internet community had been lost. The notion that “If you build it, they ...
  • Krispy Kremes and The Power of Community
    Over the past few years, a handful of technology vendors have been focused on the idea of community and developing powerful technologies that can automate many of the functions that ...
  • Habet, Peractum Est
    Well, we are FINALLY down to our last article on “floating ad” technology. And it is only fitting that we finish with the company who for all intents and purposes, ...
  • Macromedia and DoubleClick
    October 15, 2002: jot that date down, because it just might turn out to be the day that marked the turning point for the future of interactive advertising. ...
  • Float like a Butterfly, Sting like a Bee
    The concept behind this column is to take one technology at a time and then beat it into the ground, article after article, until we’ve exhausted the topic. We are ...