267 results
  • Art Versus Science
    It doesn’t take long after meeting Peter Matsuo, co-founder and CEO of rich media upstart AdInterax, to recognize his love of data and analytics. After all, he holds a Ph.D ...
  • The New Game in Town
    Like a couple of up-and-comers on The Sopranos, a new breed of vendor has entered the market in an attempt to shake things up at the top. One of these ...
  • A History Lesson
    When it comes to business models, rich media technology vendors have always faced a chicken and egg problem. ...
  • The Zen of Technology
    He’s back! After taking a few months off, Bill McCloskey has returned to MediaPost as a weekly columnist, but this time he’s not talking about rich media. There’s more to ...
  • The End of Rich Media
    Is rich media still the savior of interactive marketing, or just more hype to be piled onto the bonfire of the dot-com meltdown? ...
  • That’s Rich: Bang or Whimper?
    Remember the TV anchor in the movie Network who rants, “I’m mad as hell and I’m not going to take it anymore”? I felt like that while reviewing the long-awaited ...
  • That’s Rich: Mystifying
    Sometimes the best and brightest fail. Sometimes the visionaries, like Icarus, drown in a sea of mediocrity, inertia, and resistance to change. Sometimes the good guys aren’t left standing in ...
  • That's Rich: Originality Is the Key
    I have a great suggestion for Steven Spielberg. Rather than spend a hundred million dollars or so on your next cinematic extravaganza, why not generate some real ROI by recycling ...
  • That's Rich: The Rich Media Divide
    It is a surprise to no one that the veneer of Internet advertising has developed some cracks. But what most people don’t realize yet is that those cracks are widening ...
  • That's Rich: Out of the Box
    Fasten your seat belts: Experimentation is back in vogue. Fearing they may not survive the great web shake-out of 2001, publishers are starting to experiment like crazy in order to ...
  • That’s Rich: The Fear Factor
    There is no doubt that things are changing and that people are afraid. The question is, how will this affect the way we do business? Which marketing and advertising solutions ...
  • That’s Rich: The Crystal Ball Gazes Back
    Last October, I published some Rich Media predictions for 2001. While I’m not ready to make my 2002 predictions yet, I thought it would be interesting to go over my ...
  • That's Rich: Predictions for 2002
    I guess it’s time to make my predictions for 2002. I really don’t sound too enthusiastic, do I? The truth is, there really isn’t that much to predict for 2002. ...
  • That’s Rich: @d:tech Card Swap
    Now that @d:tech is over (and I sit here exhausted after three days on the floor), I am reminded of the days when I was working on the tech side: ...
  • That's Rich: The Pit and the Pendulum
    By the end of last year I was spent, drained of anything new to say. My personal pendulum had swung all the way over and it was time for a ...
  • Who’s Listening?
    Every time I write an article or send out a newsletter, I wonder who is on the other end and is anyone really listening? ... ...
  • Boom Town Rats
    Jim Meskauskas’s column on Intrusiveness in the Online Spin last Thursday got Bill thinking about putting his own “spin” on the whole advertising intrusive/annoyance/disruptive debate that will probably rage on ...
  • mLifeless
    Bill's one of those people who watch the Super Bowl for the commercials. This year he was disappointed. Using the example of mLife, Bill asks, when are advertisers and marketers ...
  • Gatorade
    Lately it seems that all the MediaPost writers have been scribble, scribble, scribbling about the online advertising world’s enfant terrible, Gator. In the past, Bill's been one of Gator’s most ...
  • Welcome to Pottersville
    Targeting. We all talk about it but has anyone actually experienced an example of it? ...
  • News Print
    The newspapers of America are echoing Rodney Dangerfield. From where they are, newspapers, and online newspapers in particular, get No Respect! from media buyers. Bill tells us why. ...
  • The Pit and the Pendulum
    Bill says that agencies, especially traditional brand agencies, need to educate themselves and broaden their palette. Whether they like it or not, people are moving to the Web and leaving ...
  • New Year’s Resolution: Get it Right in 2002!
    Traditional agencies have got to start writing themselves a New Year’s Resolution - “Get it right in 2002” - if they want to start satisfying their clients, and it’s not ...
  • Card Swap
    Now that @d:tech is over, Bill is reminded of the days when he was working on the tech side, and when everyone would straggle back to the office the day ...
  • Buddha Wisdom
    As we look at the Internet, particularly marketing and advertising on the Internet, it's best not to pay too much attention to either good news or bad news. As the ...
  • On Drinking Kool-Aid, Smoking Your Own Dope and Eating Your Own Dog Food
    Bill thinks back to his first job in Silicon Alley after reading the Wall Street Journal article about the incubator “12 Entrepreneuring” shutting down. ...
  • Snapshots
    Bill's been doing so many opinion pieces lately that he thought it was time to get down to the nitty gritty and report on some new technologies that he's seen ...
  • Bill’s 2002 Predilections
    In this column I’ve reviewed my 2001 predictions and I’ve talked about companies to watch for 2002. But I haven’t actually gotten around to predicting anything yet for 2002. So… ...
  • Will It Get Worse Before It Gets Better?
    Maybe it's because the days are getting shorter and it’s getting colder out, but I’m starting to get a little cranky. I’m starting to think we are going to have ...
  • No More Free Lunch
    Bill responds to an irate correspondent who dared question the advertisers' right to target ads. ...