267 results
  • In Praise of the Internet
    One thing that we forget in all our talk about the Internet's burst bubble is the reason it was created in the first place: for situations exactly like what we ...
  • The Fear Factor
    There is no doubt that things are changing and that people are afraid. The question is, how will this effect the way we do business? Which marketing and advertising solutions ...
  • Bill's Predictions for 2002
    Never has the crystal ball been more obscured. The arrow one looks to for help in assessing trends is spinning like a dervish. In moments like this, one is reminded ...
  • View From a Turtle's Back
    The ancient Chinese used to divine the future and comprehend the complexity of the present by studying the cracks on the back of a tortoise shell. Today we do it ...
  • AdKnowledge to Bluestreak
    And so we go on: Due to issues surrounding various press releases that Engage needed to get out last week, Bluestreak was put in the rather awkward position of having ...
  • Hey Rocky, Watch Me Take a Rabbit from out of my Hat
    Bill put on his sleuthing hat this week and did a little investigative reporting. ...
  • Truth is Dumber than Fiction
    After a Labor Day block party, Bill tried to sit down and write something intelligent about online advertising. But is there really anything intelligent to write about online advertising? ...
  • Four to Watch for 2002
    Last week I reviewed my last year's predictions for 2001. While I'm not ready for my 2002 predictions yet, I do want to spotlight four companies that I think will ...
  • Staring Back at the Crystal Ball
    Last October, Bill published some Rich Media predictions for 2001. While he's not ready to make 2002 predictions yet, he thought it would be interesting to go over those predictions ...
  • Who Owns the Browser Experience?
    The Cowbird is a bird renowned for sneaking into another bird's nest and replacing that bird's eggs with its own, abandoning the eggs to be hatched and raised by the ...
  • More of a Whimper than a Bang?
    Remember that scene in the movie Network? The TV anchor who rants, “I’m mad as hell and I’m not going to take it anymore.” Bill felt like that for most ...
  • The Zen of Advertising Technology
    Developing a new advertising technology, bringing it to market, and getting it adopted is not an easy task. Here are some pointers. ...
  • A Cold Cup of Coffee
    What if Java disappeared? That is the question the online industry will be facing soon as Microsoft continues its “product cleansing” campaign aimed at annihilating Java from Web browsers. ...
  • So what is the MFAA?
    It is an organization of Publishers, Agencies, Ad Networks, Tech Vendors and others who have a vested interest in making Flash Advertising work better than it currently does. ...
  • Spinning Gold from Art
    What the industry needs now is more people playing, creating art projects and doing what they want without thinking about how it will make money. And we need great marketers ...
  • Do Not Pass Go, Do Not Collect $200
    The recent ruling reversing the Microsoft break-up started Bill thinking about monopolies - do they further or hinder technological advancement? It is not an easy question. ...
  • Bill Has A Really Bad Day
    Great online content is drying up faster than dew on a hot tin roof. Every day Bill's search engine results turn out to be "Content Not Found" pages. The notion ...
  • In Defense of Plug-ins
    The one thing everyone can agree on is that no one is going to download a plug-in to see an ad. But some think that unless you are using Flash, ...
  • Up The Down Escalator
    If you say "online advertising doesn't work" enough times, it becomes a self fulfilling prophecy. Right now, fear seems to be a big factor. Fear is not good for creativity. ...
  • Books About Ads Ignore the Web
    The best, most creative thinking minds in advertising today just aren’t thinking about the Internet. Why is this? ...
  • No Wonder Media Planners Are Up In Arms
    Last week Bill reported on a new system for buying media that dot-bomb rumor site, F**ked Company, started last Monday. As promised, he gave it a try and here are ...
  • All That Jazz
    The mantra of the last few years has been GBF. Get Big Fast. As companies shed staff the new mantra should be GSF: get small as quickly and as fast ...
  • 3D is Just Plain Cool!
    Bill has his numbers and arguments why 3D makes sense for online marketing, particularly e-commerce. But sometimes you just have to lay down the ROI discussions and admit to yourself: ...
  • A Plea to Wireless Vendors
    Companies say recent m-commerce cutbacks were caused by bold predictions for penetration in the wireless market not panning out. Bill says wireless marketing wasn't all that hot an idea to ...
  • Rich Media 101
    What most people who write about the Internet forget is that most people are just getting into the Internet. Most don't know the difference between an interstitial and a SUPERSTITIAL. ...
  • It Better be Rich
    This is the first of Bill's weekly columns about emerging advertising technologies. Not just "so called" rich media, but all advertising technologies: wireless, email, convergence, the whole ball of wax. ...
  • Rich Media: Born of Necessity
    Passion. Obsession. Invention. Necessity. These elements not only form the framework of most successful endeavors, but, increasingly for those of us who work in the field of online advertising, possession ...