27 results
  • Bank Plays Off 'Pay To The Order Of' In Cancer Effort
    Fifth Third, the Cincinnati regional bank, has a terrific cause-marketing effort benefiting Stand Up 2 Cancer that runs through March 31 called "Pay to the Order of." With apologies to ...
  • Guiding Against Mission Creep
    Jennifer Maher has helped build cause marketing campaigns for such causes as Make-A-Wish, the Nature Conservancy, and YMCA of America, and she's learned a few things not only about how ...
  • True Believers Increase In Status, Influence
    A recent study finds that "true believers" are more likely than non-believers to increase in status and influence, especially at organizations that are ideologically oriented. So stow away that cynicism, ...
  • How A Good Idea Became An Even Better Idea
    In their fun book, Mission in a Bottle, which is about the startup of their business, Honest Tea, Seth Goldman and Barry Nalebuff talk about a conversation Goldman had with ...
  • Sussing Out Taint In Charitable Donations
    Does a cause face ethical challenges to accepting money funds raised via cause marketing? That is, does associating with a company's service or product taint the donation? Can causes accept ...
  • Taking Stock
    There are stock indexes galore: the Dow, the S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of ...
  • About Face. Forward March
    The military, like your cause marketing campaign, has a sense of mission. Sometimes the mission is very narrowly defined and time-limited. When a squad goes out on patrol at night, ...
  • Toyota Effort Exemplifies Japanese Idea Of Kaizen
    When translated into English, the Japanese word kaizen is typically rendered as "continuous improvement." Kaizen is the steps you take to improve your processes, frequently by implementing small and oftentimes ...
  • Is There A Sixth Benefit -- Keeping Pricing In Check?
    In general, cause marketing is thought to have five main benefits. In a recent paper, two professors at Ohio State University postulate that there may be a sixth; cause marketing ...
  • IRS Must Remain Neutral Where Nonprofits Are Concerned
    Years ago, I read a book by a man who had been the public defender in the bad old days of Soviet Russia. There were horrors aplenty worthy of a ...
  • Make Yours Top Of Mind
    In April, Grey Matter Research released the findings of a survey that asked a representative segment of the public what charities they could name. Bad news is, unless your cause ...
  • Maximizing Your Campaign Using Research
    You put out donation canisters in all kinds of locations, but did you put them high enough to really maximize your yield? ...
  • Keep The Message Going When Products Go Home
    There's some swell cause marketing messaging on a great number of packaged goods products nowadays, but after the messaging gets in the home, then what? ...
  • Is Aggregation The Right Approach?
    In the holiday season, it's easy for a retailer to be involved in two or three or even more cause promotions at the same time. But when you activate these ...
  • When Both Parties Are Nonprofits
    I was reminded of these sorts of relationships by a press release issued by the Illinois State Bar Association, which recently announced a goal to provide 1 million meals to ...
  • Pink Is For Men, Too
    My travels during National Breast Cancer Awareness Month in October took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none ...
  • Cause Rocket: New Market, New Value Network
    there ...
  • Peers Affect Charitable Giving
    When I was writing the Children's Miracle Network Telethon, I struggled with the question of how much to ask people to give. It was received wisdom that we should ask ...
  • Companies Provide Incentives To Give To Charity
    Some $8 billion a year is returned to American households each year in the form of rebates, estimates Parago, a rebate promotion provider in Lewisville, Texas. That dwarfs the $1.7 ...
  • Cause Marketing and Big Data
    Few topics are hotter in information technology right now than big data. In science big data holds the potential to unlock the secrets of the universe from the sub-atomic level ...
  • SPAT: Use Social Media, PR To Jump-start Your Campaign
    More cause marketing campaigns are activated by low-cost and no-cost social media and public relations than by advertising. ...
  • Making Donation Amounts Variable
    Imagine if the donation amount in cause marketing was variable. How would that affect participation and results for the company and the cause? For example, we're all familiar with the ...
  • Corporate Social Responsibility Comes In Threes
    A lot of things in life are better in threes; Stooges, for instance. Or, coins in a fountain. Or, little pigs. Or, Bee Gees. Or, Great Pyramids at Giza. Or ...
  • Does The Source Of Charitable Action Matter?
    The other day I came across an essay from a lawyer at a Washington food policy institute who argued that cause marketing was such a powerful inducement that it ought ...
  • The Mash-up Of Games And Cause Marketing
    Almost everyone in the workforce today, excepting the oldest of the Boomers, grew up playing some kind of video or computer game on a console/computer, handheld device, or old-school video ...
  • Three Cause-marketing Trends I'm Working On In 2012
    With 2012 just two days old, there have been a profusion of futurists, economists, marketers, and thinkers making predictions about what 2012 may hold. Perhaps mauve is now super-cool among ...
  • Give Twice This Holiday Season
    Here are five fun ideas, appropriate for Christmas or Hanukah, with something for almost anyone on your list. All are gifts that give twice; once for your intended and once ...