14 results
  • Could Mobile Video Be The New Out-of-Home Media For Today's Generation?
    Now that we've had our fill of turkey, cranberry sauce, family and football, it's time to discuss the change that signals the real coming of winter here in Los Angel ...
  • Mobile Is Growing Up: Three Reasons Every Brand Should Optimize For Mobile This Fall
    Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing table, mobile is on track ...
  • TV Media + Mobile Video = One-Two Punch!
    Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI ...
  • Is Your Media Plan Ready For The YouTube Generation?
    Much of the growth in mobile video has been driven by the YouTube generation - some 40% of all YouTube's traffic comes from tablets and smartphones now - and th ...
  • How Do Brands Define Success On Mobile Video?
    As the mobile ecosystem explodes, entertainment brands of all sizes are looking for ways to utilize the channel to deliver their messages and build demand. Mobile video is proving ...
  • Why Mobile Video Will Grow Even Faster Next Year
    With a fast-growing smartphone market, improved connection speeds and more advantageous data plans available - combined with an appetite for more engaging content - there's every reason to believe th ...
  • Need Vs. Want: Mobile Video Advertising Based On A State of Mind
    Mobile has reached mass market scale where now over 50% of the U.S. population is actively using a smartphone or tablet. Globally, 1 in 7 consumers has a mobile devi ...
  • Mobile: The New Driver Of Reach To The Mass Market
    It wasn't so long ago that we relied on TV to reach the mass market. Anyone who advertised during the Super Bowl - or "The Carol Burnett Show" for th ...
  • How NOT To Fail At Mobile Video: 5 Tips
    It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited to see brands launching video a ...
  • Engaging The Multi-tasker: 3 Ways People Consume Entertainment
    Recently, I sat down with executives from CNN, Unicorn Media, and Acta Wireless to discuss mobile video as a marketing channel. While we generally agreed that mobile video advertising h ...
  • Lessons From The Top 10
    Entertainment marketing is the only business where every product is an event and every product is its own brand. Take a look at the top 10 movies right now. You' ...
  • Go Big, Go Cross-Screen Or Go Home
    On any given Monday, there are two types of executives in Hollywood; Type B has just seen the take from an opening weekend, and it's way below expectations. Type ...
  • Trailer Traffic: The Holy Grail Of Digital Entertainment Marketing
    Brand marketers have it tough. There are so many complexities to consider. You do TV, mobile, print, digital, POP, promotion, PR. You have to measure awareness, brand lift, conversions, RO ...
  • Don't Short-Sell App Engagement -- Or Video
    We are on the edge of a transformational change in mobile advertising. Coming from a history of 20 years in brand management, I've seen a range of ad units ...