72 results
  • Toxic PR Clients: Are They Worth The Risk?
    All the pros responding to my inquiry said they would not represent Harvey Weinstein, mainly due to ethical reasons but also because they felt he was a lost cause. ...
  • The Princess And The Pee: Caesars, Zappos Clean Up On The Concert Porta-Potty Experience
    The last rock concert I attended as a fan was probably Rod Stewart at the Orange County Fairgrounds in the early '80s. I've seen a lot of amazing artists in ...
  • The CEOs We Love To ... Like?
    I once handled PR on the West Coast for the most-hated man in Hollywood. That would be Ted Turner, founder of Turner Broadcasting System, Inc. and the visionary behind such ...
  • Getting The Goods On Google
    When I interviewed for my first PR job, I never worried that an employer's Google search would turn up incriminating evidence about me. Not because I led such a spotless ...
  • It's A Mad, Mad Augmented Virtual World
    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech ...
  • The Message On Voicemail: Do It Right Or Not At All
    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail. ...
  • Whatever Happened To VNRs? The Original Fake News
    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a ...
  • Tostitos Campaign Scores A Touchdown (But Not A 2-Point Conversion?)
    Mashable called it a "stunt." "Adweek" said it was a "neat party gimmick." And the "Washington Post" deemed it a "nifty innovation." I'm talking about the new Tostitos chip bag ...
  • 5 Habits Of Highly Effective Publicists (and 5 No-nos)
    Happy New Year, everyone! If it's the beginning of January, it must be time to make my New Year's business resolutions. This year, I wanted some expert advice in creating ...
  • Look, Ma! I'm On TV!
    When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these people? And what makes them qualified ...
  • Hire Power
    The who, how and why of taking on more PR personnel. ...
  • Table Talk: How A Panel Discussion Can Build Buzz For Your Brand
    Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could ...
  • The ABC's Of A-Listers
    I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We want an A-lister." My heart always ...
  • SWAGalicious
    How to get the most out of the stuff you give away. ...
  • Learning While Lounging: Six Great Beach Reads About PR And The Media
    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, ...
  • If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, ...
  • If You Build It, They Will Be A-mazed
    After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn't considered corn. (Corn-y, ...
  • The Tweets Heard Round The World
    "Everyone has made mistakes. I just make them in public." ...
  • What's In A Name?
    Do celebrity endorsements help presidential candidates? ...
  • Picture Perfect: Great Photography Is Key To A Great Campaign
    The Beatles crossing Abbey Road. Celebrities with milk mustaches. The GEICO gecko standing on two legs. Photos may be worth a thousand words, but they can also be worth a ...
  • Falling In Love With V-Day?
    The holiday everyone loves to hate gets a fresh approach in creative marketing campaigns. ...
  • When Bad PR Happens To Famous People
    Test your crisis-PR savvy in these multiple-choice hypotheticals. ...
  • Lessons Learned: Wisdom From A College PR Class
    As I mentioned a few months ago in this space, I have been teaching a class in Entertainment PR this semester at California State University, Fullerton. My students have been ...
  • Let's Put on a Show!
    How to produce a flawless event. ...
  • Toys Are Them: TTPM And The Holiday Media Showcase
    It's hard to believe that Christmas is less than 90 days away. For toy marketers, that means the pressure is on to reach as many press as possible about your ...
  • The Art Of The Pitch
    What five cinematic salesmen can teach PR students about pitching stories. ...
  • A Real Education: Teaching Students The True Lessons Of PR
    This month, I will head back to school to teach a course on entertainment PR at California State University, Fullerton (CSUF), a class I've taught off and on for 20 ...
  • Con Game: How Can A Marketing Message Get Through The Comic-Con Noise?
    I checked in with Elliott Serrano, the founder and "CGO" (Chief Geek Officer) of the Chicago-based blog Geek To Me (geektome.net) and a former writer for the comic-book series "Army ...
  • The Matte Effect: Creating, Writing, And Placing Your Own Story
    A colleague of mine and I were recently brainstorming a new-business proposal when she brought up a PR tool I hadn't used since my days at Burson-Marsteller in the 1980s: ...
  • Words From The Wise Man: Thank You, Roger Mayer
    The entertainment world lost another icon when Roger Mayer passed away on March 24. A long-time executive of Turner Broadcasting, Mayer was loved and respected by just about everyone he ...