8 results
  • Can Mobile Apps Provide the Adherence Focus Pharma Needs? Apple Thinks So
    One of the biggest challenge pharma marketers face is how to improve patient adherence. Approximately 34% of patients will never fill their first prescription, let alone follow through with ...
  • Pharma's Guide To Being 'Smart' About The Apple Watch
    While the Apple Watch still rolls out to the initial pre-order customers, the pharma industry is making changes. Android has rolled out major updates to Android Wear to compete wi ...
  • Will You Be A Master In The Coming App-Renaissance?
    Webster's defines a renaissance as "a situation or period of time when there is a new interest in something that has not been popular in a long time." With mo ...
  • Wearables 2.0 Give 'Target Heart-Rate' New Meaning
    This new generation of wearable devices goes far beyond how many steps you have taken or how long you slept. This opens interesting new opportunities for health and wellness markete ...
  • Mobile Health Is A Team Sport; Do You Know Who Is Calling The Plays?
    With high mobile health usage across channels, similar usage patterns to patients in health care settings, and a large stake in care decisions themselves, you need to make sure th ...
  • Examining Your Options For Building Mobile Sites For Patients And HCPs
    We know that patients and healthcare professionals are using mobile devices for health and wellness information. In fact, 80% of physicians own a mobile phone, and 68% of them ha ...
  • Converting Your Brand To A Mobile+ Brand
    We have passed a significant turning point in patient and physician use of mobile for healthcare over the last 12 months. Adoption of everything from mobile web, to apps, ...
  • IBooks: A Powerful Presentation Tool
    This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a valuable asset for companies and sal ...