44 results
  • Legal's Role In Driving Growth at Mondelez
    Mary Carragher, who will speak at the annual ANA's Law & Public Policy Conference, March 15-16 in Washington, D.C., shares more perspective on the two centers. ...
  • Catching Up With Jeff Goodby
    "Films and images are made millions of times a day by people all over the world, all of which have changed our feelings about the craft. Are we better at ...
  • Interesting Turn For Dos Equis
    Andrew Katz, a featured speaker at the ANA Brand Activation Conference, April 19 - 21 in Chicago, talks more about the campaign, Dos Equis' sponsorship of the College Football Playoff, ...
  • Dell Makes Social A Priority
    A Q&A with Amy Heiss, social media and community director at Dell, who will speak at the ANA's upcoming Advertising Law & Public Policy Conference. ...
  • Jack In The Box Springs Forward
    Frances Allen, who is speaking at the ANA Advertising Financial Management Conference in May, provides perspective on the evolution of the brand. ...
  • Intel Inside And Out
    Intel CMO Steve Fund, who will speak at the 2017 ANA Brand Masters Conference, Feb. 15 - 17, shared his thoughts on the transformation of the Intel brand. ...
  • Driving Deloitte's Growth Agenda
    Diana O'Brien, a featured speaker at the ANA's upcoming Advertising Financial Management Conference, provides insight on her role and how Deloitte is helping its clients become business-driven marketers. ...
  • Ikea Feels At Home With Cross-Media Strategy
    Ikea's Alia Kemet, who will speak at the ANA's Masters of Media Conference, March 2 - 4 in Hollywood, Fla., shares her guiding principles in the social space, how she ...
  • ADT Is Secure In Its Marketing
    Jerri DeVard is a realist. When the senior vice president and CMO of ADT looks at the vast playing field that is monitored security and home automation, she knows she ...
  • Voya Makes A Name For Itself
    "We refined our positioning, gathered additional customer knowledge, and conducted work to better understand the effect of different marketing levers on brand KPIs and ROI," says Voya CMO Ann Glo ...
  • 2016 Trends In B-to-B Marketing
    "As content marketing budgets increase, it's imperative for marketers to build solid strategic foundations to get the results they need," says George Stenitzer, a member of the Board of Advisors ...
  • Denny's Embraces Diversity
    "Our internal and external culture promotes our openness to all people, ideas, and perspectives, and highlights our commitment to diversity while aligning with our corporate strategy and core values," says ...
  • The Customer Experience Imperative
    Pegasystems CMO Robert Tas, a featured speaker for the ANA's Masters of Marketing Conference, Oct. 14 - 17 in Orlando, Fla., discusses Pegasystems' digital-first approach, collaborating with sales and IT, ...
  • The Evolution Of MGM Resorts
    Lilian Tomovich, MGM Resorts International CMO, explains how the guest experience is evolving at MGM, the role insights and research play in driving customer loyalty, and the importance of challenging ...
  • Improving The Customer Journey
    Offering shoppers a path-to-purchase experience with less friction is paramount to accelerating online sales, says Cindy Chen, global head of ecommerce at Mondelez International. ...
  • Data Drives Travelers
    The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count John H. Bell, VP of enterprise ...
  • An Eye For Effective Marketing
    As director of digital engagement and social media at CDW, Lauren McCadney realizes that she has to see the world differently and tell stories more meaningfully to stay ahead of ...
  • The Dark Side Of E-Commerce
    "2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015," admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the ...
  • Q&A: The Timelessness Of 'Mayhem'
    "You know you have a good idea when the core of a campaign doesn't need to change," admits Lisa Cochrane, senior vice president of marketing at Allstate, who is responsible ...
  • The Good And Bad Of Technology
    As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the ...
  • DQ's New Fan-Worthy Approach
    Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development team, and the management principle he ...
  • Trends To Watch In 2015
    Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015. ...
  • Heineken Sold On Mobile
    Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados. ...
  • Kimberly-Clark's Total Market Approach
    Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies. ...
  • Cisco Broadens Its Brand Position
    "We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior vice president and chief marketing officer ...
  • Changing With The Times At Microsoft
    From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed several transformational changes in the business ...
  • Making Measurement Matter At Kellogg
    Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the metrics of most value to the ...
  • Making Sense of Programmatic Buying
    Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring about more effective and relevant advertising ...
  • They Have Consumers At 'Hello'
    Craig Dubitsky says his personal mission in life is to elevate the everyday, to see the invisible and make it real. It's a lofty ambition, for sure, but one the ...
  • Real-Time Rewards For A-B InBev
    Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinkers with its products in real-time. The glue to its strategy is share-worthy content that brings people together and ...