7 results
  • Dear Marketers, Data Alone Cannot Cure Your Personalization Problems
    In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges. Integrating multiple data sources was the top result, with analyzing data ...
  • 5 New Year's Resolutions For Ad Tech
    In an industry that is transforming and growing as fast as ad tech, there are new players emerging daily, and the space is becoming increasingly fragmented and crowded. How do ...
  • How Big Data's Complexity Changes The Role Of Today's CMO
    The unprecedented tsunami of data available to marketers has dramatically changed digital advertising - and the ways CMOs must make decisions about it. Big Data continues to amplify digital's capabilities ...
  • The Seven Secrets Of Online Shoppers
    U.S. consumers are expected to spend $1 trillion this holiday season, with at least $43B of that spent online. For retailers trying to capture the attention of today's bargain-hunting, Facebook ...
  • Back-To-School Shopping: Bringing Up Daddy
    Retailers of family and household goods can no longer afford to market "only to moms." New research from Rocket Fuel shows that dads are making just as many back-to-school purchases ...
  • Why Brands Miss The Mark
    And how big data can change that. ...
  • Super Bowl Is Good Road Map For Upfront Buys
    Media buyers know how challenging it can be to accurately allocate budget to TV vs. online video and other emerging channels. There is no universally agreed way to determine exact ...