38 results
  • What Will Digital Newsroom Of The Future Look Like?
    The newsroom of the future, or Newsroom 3.0, has been a heavily debated topic as of late, with traditional publishers trying to adapt to the ever-changing way people consume and ...
  • The Converging Worlds Of Sports And Entertainment
    With the growing fusion of sports and pop culture, brands have a broader opportunity to fit themselves into the landscape and create a more personalized experience with their target audie ...
  • Why Legacy Media Brands Will Not Make E-Sports Work
    Recent reports show e-sports has an estimated online audience of 225 million and growing. Brands, media and publishers are chomping at the bit to establish their own e-sports presence, especially ...
  • Publishing Trends Worth A Second Look
    The world of digital publishing is constantly evolving. Trends that are hot one minute seem to be passe the next, and the industry is always looking for the next shiny ...
  • Super Bowl Ad Or A Private Island?
    See what $5 million can get you these days, especially on things that last way longer than 30 seconds. ...
  • What's In Store For 2017? Four Bold Predictions For Sports Media
    It's been an exciting and dynamic year in the sports world. We saw the Chicago Cubs win their first World Series since 1908, LeBron bring home a championship to Cleveland, ...
  • Hyper-Telling Of Sports: The Next Frontier For Immersive Experiences
    Social storytelling has been a buzzword in the digital landscape for some time now. The rise of social has enabled publishers and brands to deliver authentic stories at the speed ...
  • The Fine Line Between Sponsored Content & Advertising
    The rise of sponsored content has been in the news a lot lately, with big brands like Unilever and Goldman Sachs announcing the creation of their own in-house content studios. ...
  • Publishing Brands & Social Influencers: The Perfect Union
    Publishers, much like marketers, are looking for more precise ways to engage the right audience on their platforms. This has led to a new category of traffic enhancement: the social ...
  • The Social Video Truths
    Progressive publishers know that social video is a crucial part of any cross platform content strategy. That being said, all video is not created equal - especially when it comes ...
  • Why Citizen Journalism Works For Sports
    Publishers are realizing the benefits of content produced by citizen journalists -- allowing anyone to become a writer and share their passionate point of view. Here are a few ideas ...
  • Is Social Key To Innovating Sports Digital Advertising Experience?
    Advertisers and sponsors clamor to be involved with sports, given the unique opportunity for brands to align themselves with the passion fans feel. The sports industry as a whole has ...
  • Is Programmatic Creating -- Or Killing -- Jobs?
    The transition to programmatic, despite moves by companies such as Demand Media in eliminating direct sales, is initially creating more jobs. The fear among the seller marketplace that programmatic would ...
  • Best Video Strategy: TV Replacement Or TV Amplification?
    While some advertisers are now pursuing a video-neutral advertising strategy, in which all video impressions carry similar value, most of the incremental dollars shifting to digital video remain bucketed in ...
  • The Year Of Sports Video
    Once every four years, it arrives: the Year of Sports Video. A year when the Super Bowl, World Cup and the Olympics all fall in the first seven months of ...
  • How The Unlinking Of Video Rights Will Affect Video Scale
    While it's common for content rights-holders, specifically in sports and lifestyle, to link their digital video rights to their broader television negotiations, this linking is having a meaningful impact on ...
  • What's Next: Consolidation Or More Proliferation In Digital Video?
    The growth of digital video has not only given rise to many new businesses and business models, but has even created new verticals. And while the traditional cross-platform video sellers ...
  • Content, Context Or Audience?
    As time spent on digital platforms, with a focus on video, begins to surpass time spent on television, what's the best sell-side and buy-side approach? Content, context and audience all ...
  • Specialized Exchanges Fill The Holes In Video RTB
    DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and a general content category. This lack ...
  • Will YouTube's Subscription Push Kill Cable?
    YouTube, Google's all-powerful streaming video giant, has plans that will soon dramatically change how consumers access some video. According to reports, YouTube is preparing to push paid subscriptions for some ...
  • The Ad Opportunities In Long-Form Video
    According to comScore, nearly 85% of the U.S. Internet audience watches approximately 40 billion content videos monthly. That sounds like a big audience worthy of major advertising dollars. Upon closer ...
  • CES Grows More Important To Digital Video Ad Community
    What's the biggest yearly event for digital advertising? In digital video, most people will say it's the Newfronts. For the creative minds, it's Cannes. Advertising Week and Internet Week will ...
  • RTB's Effect On Video Sellers
    From the first discussions of real-time bidding (RTB) and its effect on digital advertising, concerns grew about the type of inventory that would be available and how it would be ...
  • Five Rules For Creating And Distributing Branded Video Content
    Consumers have come to expect some form of commercial interruption when viewing digital video. That being said, several brands have gone well beyond the basic 15- and 30-second pre-rolls, gracefully ...
  • Video Advertising Lessons From The 2012 Elections
    The 2012 election season has come and gone, and those selling digital video advertising are likely still catching their breath. It was a whirlwind season that saw political advertisers on ...
  • What's Stopping Connected TV?
    A few weeks ago, an industry study found that more people are watching digital video on their connected TVs than on their computers. In some circles this was seen as ...
  • The Most Overused Words In Online Video
    Adapting to the evolution of the media industry often requires new vocabulary, and online video is no exception. While agencies and brand execs are often spared the intricate technical talk ...
  • The Video Seller Reality
    Most sellers and their respective companies seem to be in stark denial of one of digital video advertising's current unfortunate truth. Today's video buys come from one of three buckets ...
  • Cracking Into Video's Cost Structures
    Video, like all other forms of online advertising, changes rapidly. While viewers are consuming more than 36 billion videos a month and significantly growing the market's available supply, we have ...
  • Key Factors Affecting Political Video Advertising
    With the Republican National Convention in full swing in Tampa, the news media and general public are captivated with the storylines of the upcoming election. The story is extending into ...