56 results
  • 4 Best Practices For Healthcare Email Drip Campaigns
    What is a drip campaign? A drip campaign is a series of communications that are delivered to your prospect or customer over a period of time, and has a planned ...
  • Business Rules That Drive Effective Healthcare Drip Campaigns
    Every action has a reaction in both physics and effective marketing plans, and modern CRM has allowed healthcare marketers to design business rules tailored to individuals at specific stages in ...
  • Why Relevance And Responsiveness Boosts ROI
    How customer relationship management creates effective healthcare communications. ...
  • The ABCs Of A/B Testing In Healthcare Marketing
    Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn't, and the methods of ...
  • Elements Of Oral Chemotherapy Compliance
    How healthcare marketers can improve at-home adherence and outcomes. ...
  • What Millennials Want When It Comes To Healthcare
    In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census ...
  • Healthcare Marketing To The Undiagnosed And Those With Rare Diseases
    For both patients and healthcare professionals, undiagnosed illnesses and rare diseases are some of the most frustrating cases. Often, symptoms span a broad spectrum and these conditions are little understood, ...
  • How Much Do Patients Really Want To Know About Their Condition?
    Determining the amount based on individual requirements and limitations. ...
  • The Impact Of Knowledge: Patient Education Improves Compliance And Outcomes
    Why effective education is a crucial component of care, and how healthcare marketers can help. ...
  • How Isolation Impacts Those Suffering With Rare Disease
    Feeling alone can be almost as debilitating as the condition itself. ...
  • How Marketers Can Help Bridge The Gap For Parents, Patients, and Caregivers
    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents ...
  • Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
    Any change can be daunting. But for a pediatric patient with a rare disease who is faced with transitioning into adult care, it can be exponentially more intimidating. While parents ...
  • Blogger Outreach 101 For Healthcare Marketers
    The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that ...
  • What Millennials Want When It Comes To Healthcare
    In just the last year, Millennials (adults ages 18-34) have become the largest generation in the U.S. labor force, officially surpassing Gen Xers, according to an analysis of U.S. Census ...
  • Two Big Cs For Cancer Patients: Compassionate Communication
    In this age of rapid healthcare delivery, the big C can be overlooked when it comes to caring and communicating with cancer patients. The C I'm referring to is Compassion. ...
  • 5 Insights To Boost Support For Rare-Disease Communities
    I've had the privilege of talking to those touched by or living with rare disease. This post reflects on statistics and insights gained from patients, caregivers and healthcare providers. ...
  • 5 Best Practices For Personalizing The Call Center Experience
    Healthcare is evolving into a value-based system, with patient satisfaction tied to reimbursements and penalties. And, it's evolving quicker than you might think. Value-based reimbursement is no longer the future ...
  • How Telemedicine Is Propelling Change Around The Hospital Experience
    Telemedicine will no doubt increase patient engagement, because patients who receive care when and where they want are more motivated to participate in self-care. And on the provider side, being ...
  • How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy
    Customer relationship management (CRM) is here to stay and is at the heart of companies' digital initiatives for years to come, Gartner said in a report that came out in ...
  • Educating Patients About Surgical Recovery: When, And How?
    Educating patients about what to expect after surgery needs to start in the weeks beforehand. By helping patients understand what their surgery involves and preparing them both for the procedure ...
  • Patient Portals And Missed Opportunities
    As value-based care becomes common practice, healthcare organizations are working to increase patient engagement-but are current engagement strategies getting the job done when it comes to improving outcomes long t ...
  • Shared Decision-making: It Takes Two
    According to the Agency for Healthcare Research and Quality, "Shared decision making is a model of patient-centered care that enables and encourages people to play a role in the management ...
  • Prehabilitation-Improving Outcomes Proactively
    One area where outcomes-based care is having a huge impact is orthopedic surgery. According to a 2014 study published in the Journal of Strength Conditioning Research, the projected number of ...
  • The Synergy Between Call Centers And Population Health
    Healthcare is evolving from a fee-for-service and volume-driven model to one that is value based. The Centers for Medicare & Medicaid Services has stepped up its timeline for shifting Medicare ...
  • Call Centers - Filling The Gaps In The Patient Care Continuum
    A report in Healthcare IT News, "Strategies to Maximize Patient Engagement and Retention," observed that the healthcare industry is evolving to a model where patients are approaching their healthcare as ...
  • Patients And Physicians On Using Technology And Sharing Information
    Technology is advancing how medicine is practiced, giving patients the chance to participate more fully in their healthcare. These new developments have the potential to elevate the provider-patient relationship, and ...
  • The Waiting Room Is Prime Time For Patient Engagement
    The waiting room is often the place where patients spend the majority of their time during a visit to their doctor. According to a Software Advice survey of 5,000 U.S. ...
  • Would You Recommend This App?
    According to industry estimates, 500 million smartphone owners worldwide use at least one health or wellness app. Within the next three years, 50% of the more than 3 billion smartphone ...
  • Healthcare Trends To Watch For In 2015
    Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015. ...
  • Patient Access to EHRs - How Much Should Doctors Share?
    The use of electronic health records is now standard operating procedure in many medical practices, but access to them is a bone of contention. While many patients want to be ...