3,160 results
  • TV Political Ads: Spray And Pray Vs. Targeted
    With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite the attribution platform to figure out ...
  • Hulu's Move Into Programmatic Signals Change
    Hulu's recent announcement that it will move into programmatic buying for the first time, making some of its premium digital video inventory available this fall, is further evidence of Madison ...
  • TubeMogul Invests In Programmatic TV
    Programmatic video ad platform Tube Mogul has been investing "significant time and resources" to grow its programmatic TV offering, as company CMO Keith Eadie noted. ...
  • Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
    Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability to ad-buyers "regardless of whatever viewability standard they require." The industry's adopted standard comes from the Media Rating Council, ...
  • Programmatic Marketers Still Catching Up To Consumers On Mobile
    When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) ...
  • Townhall Media Taps OpenX For 'Header Bidding'
    Townhall Media, a conservative news organization and Salem Media Group company, has announced that it will begin using OpenX's "header bidding" technology to sell ads on its site. ...
  • Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms
    The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. But what the ...
  • MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech
    “Ad tech company MediaMath has integrated Oracle Marketing Cloud’s email marketing systems, specifically Oracle’s B2B solution Eloqua and the B2C solution Responsys,” reported AdExchanger. The partnership will allow for richer ...
  • IAB Releases 'Checklist' For Private Marketplaces
    The Interactive Advertising Bureau (IAB) has compiled a "checklist" of items that marketers should consider before entering a private programmatic marketplace. The checklist was created by several members of the ...
  • DSP ChoiceStream Raises $14 Million In Series C Round
    ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million. The round was led by North Atlantic Capital, a new ...
  • Geico Buys First Programmatic Radio Ad On Katz Exchange
    Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand to participate. ...
  • EU Programmatic Market Jumped 70.5% In 2014
    According to new data released Wednesday by IAB Europe, the European programmatic ad market jumped 70.5% in 2014, rising from EUR2.14 billion in 2013 to EUR3.65 billion in 2014. ...
  • Corbis, NetSeer Partner For In-Image Programmatic Advertising
    Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising. ...
  • Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
    Placed, a location-based ad targeting firm and in-store attribution company, on Wednesday announced the launch of a "cross-device marketplace" that enables ad buyers to measure desktop advertising's impact on in-store ...
  • Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
    Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a high probability," viewable ads from non-viewable ...
  • Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace
    Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's marketplace ...
  • AdMore Opens Office In Chicago, Bolsters Sales Team
    AdMore, an automated TV ad-buying platform, this week announced it has opened a new office in Chicago to service the Midwest. ...
  • Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
    Connexity, the retail publisher formerly known as Shopzilla, has been involved in the programmatic ad game. With the programmatic tech now in place, Connexity is taking aim at what brings ...
  • WideOrbit Launches 'Programmatic' Radio Marketplace
    WideOrbit, an ad management software firm and programmatic selling provider, on Tuesday announced the launch of a programmatic radio marketplace where advertisers can buy targeted radio inventory via automation. ...
  • AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
    AOL on Tuesday announced that it is officially retiring the Pictela brand by baking its technology into the cross-screen programmatic ad platform -- "One" -- launched earlier this year. Pictela ...
  • NinthDecimal Partners With Tapad For Cross-Device Audience Measurement
    Mobile audience targeting firm NinthDecimal on Tuesday announced it has partnered with cross-device targeting company Tapad. The partnership will give NinthDecimal access to Tapad's "device graph," which links users across ...
  • The Trade Desk Elevates Sims To VP, Inventory Partnerships
    The Trade Desk, a demand-side platform (DSP), on Monday announced the promotion of Tim Sims to vice president of inventory partnerships. ...
  • SpotX Unveils 'In-Content' Video Ad Unit
    SpotX, a video supply-side platform (SSP), this week announced it has launched a new video ad unit it calls an "in-content" unit. As the name suggests, the unit can be ...
  • Krux Opens Offices In France And Germany
    Data management platform (DMP) Krux on Monday announced the opening of two new offices in Europe. The company has opened shop in Paris, France, and Hamburg, Germany. ...
  • EU Programmatic Video Market To Reach $2.2 Billion By 2020
    Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conducted ...
  • WSI Consultants Gain Access To Centro's DSP
    Digital ad tech firm Centro has announced a partnership with WSI, a network of digital marketing consultants located in over 80 countries. As a result of the partnership, WSI consultants ...
  • Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
    Digital radio ad tech firm AdsWizz has announced the appointment of Pierre Naggar as VP of programmatic demand, Europe. ...
  • Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
    Automate Ads, a Palo Alto-based digital ad tech startup, has has announced the launch of a new product dubbed "Automation Tasks." As its name suggests, the new tech automates "tas ...
  • L'Oreal Gets Hands-On With Programmatic, Inks Deal With TubeMogul
    L'Oreal USA this week announced that it has partnered with programmatic ad platform TubeMogul. The beauty brand will manage its U.S. video advertising campaigns using TubeMogul's platform. It's a direct ...
  • Teads Reports A 300% Jump In Programmatic Revenue
    Teads, a programmatic video ad platform, this week announced that its programmatic revenues from the period of January 2015 through August 2015 are up 300% compared to the same period ...