23 results
  • 5 Ways Amazon's Echo Welcomes CPG Brands Into The Future
    The future is here and it has taken the form of Amazon's Echo, a combination wireless speaker, virtual assistant, and smarthome hub. What makes the Echo feel like a pr ...
  • Translating Social Holidays Into Sales
    The mainstream holiday season may be over, but both retailers and CPG brands could be missing out on valuable opportunities to engage shoppers and drive loyalty with new "Hallmark Holidays ...
  • This Holiday Season, CPG Brands Are The Pumpkin To Your Pie
    Once Thanksgiving hits, the marathon that is the holiday season will have officially begun. This is a season where consumers will find themselves faced with a seemingly never-ending barrage ...
  • Shrinking, Flexible, And Focused: The Future Of Urban Retail
    More and more retailers are recognizing that a one-size-fits-all approach does not work the same across developed environments. Urban shoppers will have vastly different needs than suburban shoppers and vi ...
  • Halloween: An Opportunity To Change Behavior And Sell More - Permanently
    The checkout aisle has long been a power spot for retailers who use the section to tempt a captive audience. Realize you're out of gum? Grab a pack. Want ...
  • Whole Foods' New Chain Puts Tech Front and Center, Unleashes New Opps for CPG Brands
    When Whole Foods announced earlier this year it was planning the launch of a new chain of stores designed to cater to the needs of Millennials, many scoffed at t ...
  • Getting In The Box: Why CPG Brands Should Be Leading The Meal Kit Delivery Trend
    As more and more Americans are turning to delivered kits for their meal planning needs, you've probably seen some news coverage featuring one of the many fresh meal kits ...
  • Product Placement Is The 'New Black'
    Last week Netflix officially released Season 3 of its hit series "Orange is the New Black." This was my excuse to lock myself indoors for an entire weekend, binge wat ...
  • Will Giant Retailers Take A Punch? Bring On The Competition
    Walmart and Whole Foods, two of the nation's most well-known retailers, boldly stepped into the proverbial boxing ring last month, with announcements that take unabashed aim at their competition. Walmart ...
  • From Winter Blues To Spring Fever: An Opportunity For CPG Brands
    While winter may still be lingering in New York City, there is no denying that spring is here and finally making an appearance in other areas of the country. Alo ...
  • Using The Lifestyles Of Millennials To Secure A Place In Their Heart And Cart
    We all know that Millennials are a crucial group being courted by CPG marketers. A Google search will yield countless articles on how Millennials are redefining everything from luxury goo ...
  • 3 Tips For Marketing To Millennials in 2015
    Now that we've settled back into our routines and our own personal New Year's resolutions have fallen by the wayside, we'd like to suggest a new resolution to adopt: G ...
  • CPG Brands On Social: To Shop Or Not To Shop, That Is The Question
    As more consumers turn to online shopping, CPG brands have a real opportunity to drive ecommerce sales. A study from DigitasLBi discovered that 20% of Americans would consider purchasing v ...
  • CPG Brand Success Demands A Move To The Digital Aisle
    Remember when e-commerce was exclusively reserved for purchasing electronics? Well, thanks to mobile phones and tablets, consumers have quickly come to rely on the internet for everything from apparel ...
  • When It's Time For A Change: Lessons In Re-Branding
    To understand the thinking behind major brand redesigns, it is crucial to evaluate the strategic mindset behind the change. Did the redesign come about as a solution to a tangib ...
  • Live Fast And Die Young. Or Not
    Although it's unlikely to be officially added as a new word in the Oxford Online Dictionary (alongside recent additions "vajazzled" and "tweeps"), by the close of 2012, it's very like ...
  • All Hail The Social Media Marketer-in-Chief
    Rarely does a presidential campaign initiate so much response from the marketing world. President Barack Obama didn't just make a huge impression with his social media campaign targeted toward yout ...
  • The New College Try
    For many high school seniors across the country, fall marks the beginning of what is likely the most torturous few months of their lives, namely college application season. ...
  • Today, Conforming Is The New Rebellion
    For most adults, our teenage years were marked by various attempts to further distance ourselves from our parents' generation with piercings, tattoos, unfortunate hairstyles, and provocative clothing choices designed ...
  • School Daze
    Each year, it seems as if annual shopping seasons come earlier and earlier, whether it's Halloween, Christmas, or back-to-school. Part of this is due to regular retail cycles- which general ...
  • Teens Need To Disconnect To Connect With A Summer Job
    If you're a teen, there's some good news in this otherwise sluggish economy-your chances of landing a summer job are better today than they were just a year ago. ...
  • Status Update: How Teens Are Spending Their Summer Vacations
    Now that school's out for summer-if not technically out for forever, as noted American philosopher Vincent Damon Furnier (a.k.a. Alice Cooper) once opined-it's worthwhile to consider the media consumption habi ...
  • Tangled Up In Friends
    Plenty has been written about the value of word of mouth in the marketing communications mix. McKinsey, for example, reports that 67% of purchase decisions are influenced primarily by wo ...