32 results
  • How The Pandemic Revealed the Way We Really Want to Work
    Once, remote working was the exception but has now become the rule, with the added challenge for many of online schooling for children. ...
  • WTF Are We Going to Do Now?
    To help answer this question, I went back into the archives to see what what companies did during the "Great Recession" of 2007. ...
  • Your Value Proposition Is BS
    At the end of the day, it really comes down to delivering on that value. A more accurate term would be to call it a "value promise." ...
  • 4 Lessons From Building A Lean Organization
    For example: Rent, don't buy. Better yet, get it for free. ...
  • Open Workspaces Don't Work -- But Outdoor Spaces Do
    At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was a closet outdoor worker. ...
  • Did Winning The Deal Just Kill The Relationship?
    The experience of selling our house has been a good reminder of the importance of goodwill in the negotiating process. ...
  • Fit-bitten
    I can't seem to take this data-sucking, reward-spouting, handcuff off. I'm the Phil Dunphy of wearables, annoying my family with reports on how many steps I've taken that day. A ...
  • That Awkward Feeling
    I hadn't had that kind of feeling in 20 years. It was back in grad school. I had a professor who taught a class on entrepreneurship. As he regaled ...
  • Death Of The Company Man
    In the '90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and eras ...
  • The Marketing Challenge Of Selling 'Human' Technology
    Why isn't the focus on benefits rather than the problems created by new technologies? ? Theodore Levitt, a former professor at Harvard Business School in the '60s, may have t ...
  • The 5 'Ss' Marketers Want From Vendors
    Over the last few months I've had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. The conversation eventually made its way into a discussi ...
  • Why Amazon Is The New Google For Buying
    They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of its growth, according to the Interacti ...
  • Do You Know Your Andres?
    There's a grocery store a few miles from my house. It's small and older -- at least 30 years in its current location. Usually, the shelves are poorly stocked wi ...
  • Jeff Bezos' Secret Message For Marketers
    Marketers channeling their inner Maverick (Tom Cruise's character in "Top Gun") often find themselves thinking "I feel the need, the need for speed" - but are plagued by internal spe ...
  • Endpoint Computing Brings New Marketing Challenges
    Where does the signal to pull your hand away from heat originate? If your answer is the brain, you've already been burned. Instinctively, we pull our hand back without conscio ...
  • Have U.S. Politics Made It Easier For Machines To Understand Humans?
    It's coming. The "futurists" are saying that the hype about artificial intelligence is real. The reason, according to Andrew Ng, chief scientist at Baidu, is that AI is no lo ...
  • Will Bud's Super Bowl Ad Backfire?
    As recent events have shown, we are living in the age of feeling versus an age of reason. It's a time when people often act - or react - fir ...
  • 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
    The organization has a short-term "sales culture." Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can't expe ...
  • The Importance Of 'False Positive' Brand Advocates
    How to identify and target brand advocates -- who will spend hours reading your content, watching your videos, and attending your events -- but never buy your products themselves. They' ...
  • Why B2B Marketers Need to Map Emotional Experiences
    Marketers may know the buyer and their purchase behaviors -- but they don't fully understand their "why" or what motivates them to choose their partners. ...
  • Experience Clouds Loom Large On The Horizon
    As they have built their Marketing Cloud, Oracle and others have invested mightily in making acquisitions to fill solution gaps in functional areas. Unfortunately for them, millennials are not behavi ...
  • The Future of Mobile Advertising (Unless We Screw It Up)
    We are quickly moving toward the ultimate marketing goal of getting the right message, to the right person, at the right time, and in the right place. But to enab ...
  • What Marketers Can Learn About Twitter From Pissed-Off High School Kids
    Last month (Jan. 6, to be exact,), the Washington, D.C. area received its first snow of the season -- three to five inches, which sent school boards scrambling to asse ...
  • Five 'Bigs' To Make Marketing Matter
    The time for going big is now. In Forrester's recent B2B "CMO's Must Evolve or Move On" report, 97 percent of marketing leaders who were surveyed agree with the statemen ...
  • The Stanley Cup Of B-to-B Social Media
    Even though buyers mention social media (and providers such as Twitter, Facebook and LinkedIn) when asked to rate their usage and the usefulness of channels when searching for vendors, th ...
  • Etsy And The Return Of The Small Merchant
    Unlike the Fancy or eBay, Etsy puts the focus on its shop owners, which now number 800,000. Visitors can read shop owner's profiles, follow them and see the items a ...
  • Want a Job? Here Are 6 LinkedIn Tips
    For job seekers, LinkedIn is a portal into new opportunities, connections and references. Pay attention to how you position your resume and account. ...
  • 5 Mobile Advertising Trends for the Holiday Shopping Season
    This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. ...
  • Could Advertising Pay For Your Child's College Education?
    Bringing higher education to the masses also comes paradigm-shifting challenges. It has the potential of redefining the value of a "campus education" and to disrupt the traditional business model. ...
  • How The 2012 Election Is Driving Mobile Marketing Innovation
    For marketers, this election will yield a windfall of new ideas. As a result of massive advertising budgets, high adoption rates of social media and penetration of smartphones, expect ...