8 results
  • Fortune 50 Versus 500: Data Wealth Gap Is Real
    Companies like to boast about how much data they have. In practice, a minority of the largest companies possesses the vast majority of data. ...
  • What 'Westworld' Teaches Marketers About The Customer Journey
    What makes being at Westworld such a phenomenon is that the storytelling isn't linear. Just like in life. ...
  • As World Gets Smaller, So Do Ad Campaigns -- But Not Small Enough
    Digital advertising requires creating unified, but also diverse and personalized experiences. Brands need to start thinking small in their big advertising campaigns. If you're spending extra on highly targeted audienc ...
  • 3 Lessons Facebook Can Teach Ad-Tech Industry
    It might sound obvious, but one of the best ways to cement your place in the digital advertising ecosystem is to facilitate more effective advertising. Facebook knows this well, a ...
  • What's Stopping Creatives From Matching Programmatic Targeting?
    Ad design has historically been a labor-intensive process -- often requiring several layers of approvals, a great deal of technical as well as design knowledge, and enough time to produc ...
  • What's Driving Search Marketers To Become Full Stack Campaign Managers?
    The recent 2015 Online Marketing Industry Survey from Moz confirmed what we already know: search marketers are now working with larger teams and have more diverse responsibilities than ever befor ...
  • Programmatic Automation Will Create Jobs, Just Like Spreadsheets Did
    Nearly every advertising conference features some talk on how the programmatic robots are coming for agency jobs. Simply put, the rise of programmatic allowed traditional media planning and buying process ...
  • What You Need To Know About Cross-Platform Ad Design
    As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces a new range of complications a ...