9 results
  • Time To Retire The Click-Through Rate?
    The pace of change when it comes to consumer technology adoption almost never ceases to amaze. Just four short years ago, only 9% of email marketing messages were opened ...
  • Coping With The New Gmail Inbox
    Well, they're at it again: email marketing is going to get killed -- this time, by Google, according to a provocatively titled article recently published by The Motley Fool. ...
  • Video In Email, Take Three
    If you ask the email marketing industry's founding fathers about video in email, they'll hark back to a time in the late '90s when sending email with embedded video w ...
  • Show Email's Impact By The Magic
    A few weeks ago Loren McDonald contributed an article here titled "Show Email's Impact by the Numbers." The article went on to list of a series of stats that pro ...
  • Last-Minute Shopping For Your Holiday Email Program
    By now, the ever-earlier holiday selling season is already in full swing. According to Chad White's recently released 2012 Retail Email Guide to the Holiday Season study, last year, 6 ...
  • More New Metrics You'll Be Using In 2013
    In a recent article, my fellow MediaPost Email Insider columnist George Bilbrey took a look into the future of email marketing analytics and described three new metrics that he thin ...
  • Is Your Mobile-First Strategy Putting Your Customers Last?
    Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive design, and live content. But ...
  • If An Email Is Opened On Android Without Images Turned On, Does it Exist?
    No surprises here: In its latest Mobile Email Opens Report, data management firm Knotice revealed that the share of mobile email opens continues growing by leaps and bounds, up 3 ...
  • Go Mobile, Or Go Home
    With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. B ...