11 results
  • What Does The Future Of Affluent America Look Like?
    Fifteen years ago, if you were asked to describe what it meant to have reached affluence, it is safe to assume that it would mean owning a house, as we ...
  • Grasping The Mindset Of The Next Generation
    The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000. For the youth of Americ ...
  • Underestimating The Results Of Oversharing
    Living in New York City really forces one to appreciate the concept of personal space, and ironically, makes people want to share less. According to CNN Money, New Yorkers ha ...
  • Back-to-School Blues
    Another "Back-to-School" season is upon us. Second only to holiday spending, this time of year presents a major sales opportunity for retailers. Unfortunately this back-to-school season has started off lackluste ...
  • The Resurgence Of Style Among Men
    Have you met today's affluent males? Gone are the days of JNCO's, Birkenstocks and cargo shorts for these gents. Instead we've seen men, specifically affluent men, spur a resurgence ...
  • Marketing That Has Been Cleared For Take Off
    In an evolving marketing world where consumers are often watching TV with a second screen in their hands and fast-forwarding through commercials, transit advertising has become a growing platform f ...
  • Facebook Is Losing Its Luster
    With a user base that has surpassed one billion, Facebook would be the third-largest country in the world, having a population greater than the United States and with only Chi ...
  • Providing Service, Not Just Merchandise
    I recently moved into an apartment in New York City. Though I have lived in other apartments, I never actually managed to acquire many "investment pieces" over the past sever ...
  • Can Traditional Still Work In This Social World?
    Not long ago, the relationship between a customer and a corporation was relatively static and one-sided. Companies' advertisements and press releases were completely controlled by their marketing and management team ...
  • Internet Explorer 10: Making Web Browsing Less Efficient One Cookie At A Time
    Microsoft has recently launched its Internet Explorer 10 with a full-on media blitz. Implementing a multi-channel approach that includes not only digital advertising, but print and television as well (somewh ...
  • Back-To-School Bonanza
    School's back for the semester. Students ranging from kindergarteners to college coeds spent their last few days of summer vacation exchanging their beach towels for new backpacks and shoes ...