17 results
  • Keep Pace With Online Language As It Evolves
    The Internet is the monolith spurring the evolution (de-evolution?) of English. We see it spread across the digital landscape, and take hold IRL (in real life), as words and symbols ...
  • Cyber Monday And Current Search Trends
    Last year, I finally succeeded in emerging from my post-Turkey-Day tryptophan stupor to take advantage of the sales surrounding Thanksgiving, and it was decadent. Seems I wasn't the only one ...
  • Game On: Search Retargeting
    I know a lot about football -- and by a lot, I mean relatively nothing at all. A lifelong fan, I've played in a confidence league for years and, this ...
  • Too Soon? Leveraging Current Events In Digital Marketing
    A friend's friend runs an acting studio focused on the Meisner technique. The morning after James Gandolfini's death, the actor friend shared an article on Facebook where Gandolfini discussed his ...
  • How Geotargeting Works With Search
    The scene has played itself out hundreds of times on police procedurals: a giant map of the city is tacked with red pins indicating where the banks have been robbed ...
  • Back-To-School Tips and Trends
    Despite being out of school for longer than I care to admit, there remains that nightmare where I have to take a final in a class I never attended and ...
  • Wireside Chat : More From Comscore's Eli Goodman
    I recently shared Eli Goodman's perspective on issues facing digital marketers, from tapping look-alike audiences and combining channels to everyone's favorite topic, Google Glass. If you wanted to hear even ...
  • Wireside Chat: Featuring Comscore's Eli Goodman
    I had the privilege of virtually sitting down with Eli Goodman, media evangelist at Comscore -- with more than a decade's worth of digital research know-how -- to discuss current ...
  • Google Enhanced Campaigns: Get Ready!
    If you are a national marketer with local brick and mortar stores, Google Enhanced is soon to be your new BFF. If you currently run a mobile-only campaign or your ...
  • Creating A Seamless User Experience
    You have thought about the user interface (UI) and user experience (UX) from the point the customer hits the landing page through checkout. Now, for a truly seamless ecommerce experience, ...
  • Don't Waffle On Making A Digital Disaster Recovery Plan
    As a rule, any brand should have its messaging in order, including reactive ones in the event of a digital snafu. Using a basic SWOT analysis, identify potential issues including ...
  • Banned Terms N(ow) Safe For Work! A PPC 'Banned' Aid
    Even prior to clicking the little blue magnifying glass, searching for keywords like "cheap escort" or "riding stripper" conjure unmistakably N(ot)SFW results pages and links that demand an eradication of ...
  • Search Transparency In The New Year: Separate PC From Mobile From Tablet
    According to the Chinese Zodiac, 2013 is the Year of the Snake. It is expected that "all things will be possible" and "saving money and being thrifty should be your ...
  • Doin' That SKAG? A Search Marketing Tip For The New Year
    Properly categorized keywords can fuel strategy. As we approach 2013, give your campaign structure an internal audit for ad delivery, reporting and ROI -- a bit of marketing mise en ...
  • A Gluten-Free Search Diet
    In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a study on celiac disease, specifically an ...
  • Take The PPC Challenge: Replace Your CMO's Decoder Ring With Plain English
    You wouldn't dream of creating a website with unclear menu options; navigation needs to be descriptive enough to ensure links deliver visitors to relevant pages. Why not extend this logic ...
  • Gone (To The Party) Girl: How Life Informs Search
    There are two things I'm wildly attracted to: smarts and celebrity gossip. I attribute the latter to my lacking awareness of cultural happenings. Reading People magazine happens primarily at O'Hare ...