26 results
  • Digital Video Has Entered the Ring
    Digital video has been training in the background and is now poised to give TV a good fight in the coming years. ...
  • What We've Learned From Nearly A Decade of Audience Buying
    Conversations today focus heavily on how marketers can make better use of firs- and third-party data to reach consumers across their devices, in real-time, wherever and whenever they engage. ...
  • Why It's Time to Step On The Scale
    Although we're only in Q2 of 2015, we're already seeing a trend take shape that will impact our industry like never before: scale. While much of our industry's recent history ...
  • Rapid Growth Of RTB Still Comes Down To Data
    According to eMarketer, RTB now serves as the dominant transaction method of programmatic buying, accounting for more than 90% of digital ad dollars in 2014. However, there is a shift ...
  • Digital Marketing In 2015: Mobile, Data And RTB Hype
    As digital marketers plan and prepare for next year, here are some predictions on what to watch out for in 2015. ...
  • Navigating The Holiday Season's Bidding Frenzy
    The lines have blurred when it comes to Black Friday and Cyber Monday, as consumers now engage in both online and offline shopping activity all weekend long. What tends to ...
  • Sizing Up RTB's Value For Large And Small Businesses
    The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more actionable for smaller businesses than ever ...
  • The Simple Side Of Programmatic
    Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found that more than half of the ...
  • The Value Of Creative Messaging In Our Real-Time World
    According to the October 2013 report from Magna Global, it's estimated that worldwide programmatic ad spending and RTB will hit $12 billion this year. The growth in RTB is mostly ...
  • The Age Of Automation
    Automation is the name of the game. For the marketing industry, automated technology has been illuminated through the recent rise of programmatic buying and RTB technology. As a result, everyone ...
  • The Ins And Outs Of Buying Media Via RTB
    There are many ins and outs of buying media over RTB, which can be confusing for brands that are just beginning to enter the marketplace. The variables in pricing, management ...
  • What Factors Are Influencing Programmatic's Growth?
    MAGNA GLOBAL recently shared forecasts indicating massive investments in both RTB and programmatic premium in the coming years. Estimates forecast that by 2017, RTB and non-RTB based programmatic channels will ...
  • Ad Tech's Internatn'l Expansion: The Good, Bad & Ugly
    I've been responsible for helping companies expand internationally before - for products as diverse as movies (film distribution for Disney) to ad servers (Sabela Media, my first startup) - and ...
  • Who's Minding The Store?
    Wind back the clock and envision yourself as a digital marketer in 2005. Chances are, you don't recognize it one bit, especially if you're using today's market as a comparison. ...
  • Optimizing Your 2014 Retargeting Strategy
    The year of 2013 was very telling for retargeting, and there is a wealth of knowledge to reap from the advancements -- which include the early uptick in ad spending ...
  • The Next Phase Of Programmatic Buying
    Remember last year how "big data" took over the digital scene as everyone's favorite buzzword? This year we're all adding "programmatic" to our mainstay vernacular. Today, marketers are mastering the ...
  • Facebook Jumps On Retargeting Bandwagon
    News from Facebook just keeps on coming. Yet, for a company focused on connecting brands with consumers, you would think that Facebook could develop a name that was a bit ...
  • Welcome To The 4th Quarter Of RTB
    With football season in full swing and the holidays just around the corner, I'd like to make a few predictions for the final quarter of 2013. Last year, real-time bidding ...
  • Great Marriage Or Messy Menage A Trois? Premium Inventory, RTB, Upfronts
    If there's one thing that all media sellers love, it's upfronts. Buyers commit a year to 18 months in advance to spend large amounts of money with specific companies, which ...
  • RTB: From Desktop To Mobile
    The increase of real-time bidding (RTB) spend on desktop has soared over the past few years, growing from $986 million in 2011 to an expected total of more than 3 ...
  • Another Ad Exchange? Sure, Why Not?
    It was recently reported that Twitter will launch its own ad exchange. This is another way of saying "I've arrived" and "I'm playing with the big boys now." At this ...
  • Facebook's Latest Status Update: How It Affects RTB
    Since June 2012, Facebook has made strides in opening up its environment to the digital advertising community at large with the introduction of the Facebook Exchange (FBX). Marketers can now ...
  • RTB Is Gaining Momentum, But What's The Downside?
    RTB has one thing to thank for its explosive growth: site retargeting. Exchanges have allowed site retargeting access to a large percentage of the Internet, meaning that if someone visits ...
  • Four Real-Time Questions about Real-Time Bidding
    Since real-time bidding (RTB) had its big break a few years ago, inventory sources, audience data and creative opportunities have all expanded. This evolution has continued into 2013 with the ...
  • The Darker Side Of Viewability
    Whether an ad is in view or not has become a hot topic over the last 18 months, and rightfully so. There is no reason why advertisers should pay for ...
  • How To Fix (Or Avoid) Bad Targeting
    As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team behind them to determine how to ...