11 results
  • Yahoo - The Oakland Raiders Of Digital Advertising
    With the NFL season in full swing, I started thinking about ways I could compare/contrast the worlds of digital advertising and football. It occurred to me how many similarities the ...
  • Ad Tech: Below-The-Radar $15B Market Goes Prime-Time
    Multiple reports indicate the global digital advertising market is on pace to exceed $120 billion in 2014, growing roughly 16% year-to-year. While this is a great topline industry number, ...
  • GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
    There's been significant discussion around GroupM's decision to forego open ad exchanges, opting instead for deal IDs and private marketplace deals with "premium" publishers. A couple of key reasons/concerns f ...
  • Taking Programmatic In-House: The Impact For Marketers
    It's no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies such as P&G, Unilever, and Netfli ...
  • Ad Tech Remarketing Specialists: Acquisitions In Review (Where's Oracle?)
    During the current quarter, display re-marketing specialists have been getting snatched up at warp speed. In Q2 alone, a total of three of these companies have been acquired. In additi ...
  • Programmatic: More Than RTB
    During an interview focused on digital video advertising, the WSJ's head of global ad sales made the declaration that the company did not participate in programmatic and they were "fortunat ...
  • Silicon Valley And Madison Ave: Bridge Construction Continues
    About six months before Oracle acquired BlueKai for $400M, I wrote an article predicting that an Enterprise Resource Planning (ERP) software company would make a significant investment in the ...
  • Buyers And Sellers: The Benefits Of An Email Diet
    It's no secret that the buy side (marketers, ad agencies, etc) receive a tremendous number of "cold emails" from the sell side (publishers, tech vendors, etc) looking to engage ...
  • Native Is Good, Responsive Is Better
    Understanding how to deliver advertising while taking publisher design into consideration is a logical next step for the industry, and will pay dividends for brands, publishers, and consumers. ...
  • WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
    After firsthand experience selling Crystal Semantics' core technology while working with European-based Ad Pepper Media a few years ago, I can say the technology's ability to analyze page-level content w ...
  • DNS: An Acronym The Digital Community Can't Live Without
    As an ad tech enthusiast, I have developed an appreciation for how crucial a role the domain name system plays in ad serving and e-commerce in particular. At Dyn's "Dyn-Tin ...