3 results
  • MRC's Social Guidelines Mark A Coming Of Age For Social Media
    For the first time, social-media practitioners will be held to common standards that have been codified by the MRC and marketing's most influential bodies - including WOMMA, the IAB and ...
  • 'Dunkin' in the Dark' Doesn't Hold A Candle To Real Product Experience
    Experience-driven social marketing has resulted in stunning success for brands. Although the lessons from the year's biggest social marketing story -- Oreo's "Dunkin' in the Dark" Twitter coup -- have ...
  • All Earned Media Is Not Created Equal
    Experience-driven social marketing has the power and reach to both build brand and drive sales as well as -- or better than -- all other channels, resulting in deeper engagement ...