39 results
  • Cannabis: 'Biggest' Not A Brand Strategy
    Cannabis companies can learn from the lesson of Pets.com's failures in the dot-com era. ...
  • Beyond The Pipe: Emergence Of Cannabis Edibles Industry
    In a few years, the average consumers of this market are going to resemble consumers for any CPG market. ...
  • Cheech Is 72, Chong, 80 -- So Are Cannabis Users
    Building a successful brand with cannabis will hinge on all the best practices of branding and new product development. ...
  • California Greening
    Everyone has a strong opinion of California. Too much traffic, too wide economic disparity, too rich real estate, too high on itself, and "too perfect" are some of the divergent ...
  • A Guy Rows Into A Swamp And Says To A Frog ...
    I often watch my favorite childhood film, “The Muppet Movie,” with my son.  Dom DeLuise makes his entrance in Kermit’s swamp, rowing frantically, asking for help. “I’m lost. I’m lost. ...
  • Invisible Children: Slacktivism or Heroism?
    As most of you are aware, Invisible Children has changed the landscape of modern digital activism with a video that will do for cause media what Star Wars did for ...
  • Green Belief
    There is a public water spring near my home in the rolling hills of Qubec. The village of Wakefield, where the spring resides, is the bohemian hub of the region. ...
  • Want To Be 'Liked' In A Conversation?
    Facebook has become a fascinating barometer of social preference over the years. This is true on both a micro-scale (say, amongst my own friends), and on a larger scale (examining ...
  • Year In Review: Rookie Batter Beats Steve Jobs, Beyonc And Tsunami To Win 2011 Social Media World Series
    A rookie hit the biggest ninth-inning grand slam of her fledgling career, single-handedly beating a team that included: Beyonc; Steve Jobs (making two appearances at bat -- once when retiring, ...
  • CCSR: Here's To A Better Tomorrow
    There are villains in every business sector, but this is particularly disconcerting in organizations that claim to be all about doing good. When I was on the board of directors ...
  • The Age Of Meaning
    My dad worked as a director for the largest grocery chain in Canada for most of his life. On our morning commute in the early 1990s, he didn't impose many ...
  • Putting The Social Back Into Social Media
    With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what truly underpins all social media, and ...
  • Are the World's Most Valuable Brands Adopting Green? (Part 2)
    On one hand, environmentalists claim that companies are not doing enough to change company infrastructure and culture to really deserve the title "green." On the other end of the ideological ...
  • Are The World's Most Valuable Brands Adopting Green? (Part 1)
    Ever since January 2010, when green marketing was proven to be a trend by the Center for Media Research, critics have emerged from both sides of the spectrum, declaring green ...
  • Green Monster Swallows New York
    Greater effort should be made to place the blame squarely where it belongs: on the lying perpetrators. Unsubstantiated claims, blanket statements about an entirely ethical sector, and claims that consumers ...
  • Two Technologies You Cannot Live Without
    Over the past few years, I've been experimenting with doing business as if it's already 2015. And you know what? It's better. What technologies have I depended on entirely? If ...
  • Green Leadership
    Here are some important tips for those who care enough to take a leadership role in encouraging greater adoption of genuine green offerings. ...
  • Is There A Good?
    April 20, 2010, is a day of marked deep cynicism and self-reflection for many, including myself. BP was the poster-child of Green Marketing in the energy sector. Its brilliantly polished ...
  • Google Worship or Google Basher?
    It's natural to want to poke fun at the big guy. In the tech world, Google has been particularly prone to this during its explosion as one of the largest ...
  • Search (For The Rest Of Us)
    Last month I outlined some simple and practical search-related tips to keep clients (and bosses) happy. As I was writing this, I realized that there are a myriad of ways ...
  • What Your Client Really Wants, But Is Afraid To Ask For
    Search is a highly technical enterprise. If I haven't won the banality award with that last statement, I certainly will by adding that SEM is also highly competitive. Unfortunately, for ...
  • Google Adwords, Meet Google Instant
    I was having one of those tired, uncreative days when I depended too much on technology to do the things I was paid to do. A wine agency had hired ...
  • A Green Christmas?
    The Christmas tree lobby fights tooth and nail over the greenness of its respective industries. Does anyone else get a sense that "green" is the last thing on marketer's minds ...
  • IGreen
    The product that opened my eyes to the potential of Good Guide's technology was a skin cream, which showed a reasonable environment rating, good corporate track record (society rating), but ...
  • To Err -- Make That Green -- Is To Be Human
    Marketers and advertisers need to continue to tap into the powerful anger, fear, passion, and hope that green marketing can nourish. However, the next evolution of this trend will require ...
  • Green 2.0: Part 2
    The lesson here for both charities and marketers is that engaging a contemporary donor/consumer marketplace requires innovation, risk-taking, creativity, and new media. If the balance is right on both sides, ...
  • Green 2.0
    If charities hope to ride the tide of the modern media era, they will certainly have to become less defensive. For those that do, potentially huge opportunity awaits given the ...
  • The Green Wall
    Could this bold "share wall" tactic be the missing ingredient for social media reach? Will other companies jump in with extremely high creative budgets, producing National Geographic-quality documentaries instead of ...
  • Green:Search
    Since it is priced at pennies per click, it's hard to see why even the smallest consultancies would not buy even $50 per month of this paid advertising. Compared to ...
  • Green: Branding
    As the largest consumer and supplier in the world, the U.S. populace has the most to gain by rushing headlong into clean branding as a core industry. Reduced waste, emission, ...