Cannabis companies can learn from the lesson of Pets.com's failures in the dot-com era. ...

In a few years, the average consumers of this market are going to resemble consumers for any CPG market. ...

Building a successful brand with cannabis will hinge on all the best practices of branding and new product development. ...

Everyone has a strong opinion of California. Too much traffic, too wide economic disparity, too rich real estate, too high on itself, and "too perfect" are some of the diverge ...

I often watch my favorite childhood film, “The Muppet Movie,” with my son.  Dom DeLuise makes his entrance in Kermit’s swamp, rowing frantically, asking for help. “I’m lost. I’m los ...

As most of you are aware, Invisible Children has changed the landscape of modern digital activism with a video that will do for cause media what Star Wars did f ...

There is a public water spring near my home in the rolling hills of Qubec. The village of Wakefield, where the spring resides, is the bohemian hub of the regio ...

Facebook has become a fascinating barometer of social preference over the years. This is true on both a micro-scale (say, amongst my own friends), and on a larger scale (examini ...

A rookie hit the biggest ninth-inning grand slam of her fledgling career, single-handedly beating a team that included: Beyonc; Steve Jobs (making two appearances at bat -- once when retirin ...

There are villains in every business sector, but this is particularly disconcerting in organizations that claim to be all about doing good. When I was on the board of directo ...

My dad worked as a director for the largest grocery chain in Canada for most of his life. On our morning commute in the early 1990s, he didn't impose ma ...

With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al., uber-billion-dollar evaluations and roller coaster balance sheets, it's easy to ignore what truly underpins all social media, a ...

On one hand, environmentalists claim that companies are not doing enough to change company infrastructure and culture to really deserve the title "green." On the other end of the ideologic ...

Ever since January 2010, when green marketing was proven to be a trend by the Center for Media Research, critics have emerged from both sides of the spectrum, declaring gre ...

Greater effort should be made to place the blame squarely where it belongs: on the lying perpetrators. Unsubstantiated claims, blanket statements about an entirely ethical sector, and claims that consume ...

Over the past few years, I've been experimenting with doing business as if it's already 2015. And you know what? It's better. What technologies have I depended on entirely? ...

Here are some important tips for those who care enough to take a leadership role in encouraging greater adoption of genuine green offerings. ...

April 20, 2010, is a day of marked deep cynicism and self-reflection for many, including myself. BP was the poster-child of Green Marketing in the energy sector. Its brilliantly polish ...

It's natural to want to poke fun at the big guy. In the tech world, Google has been particularly prone to this during its explosion as one of the large ...

Last month I outlined some simple and practical search-related tips to keep clients (and bosses) happy. As I was writing this, I realized that there are a myriad of wa ...

Search is a highly technical enterprise. If I haven't won the banality award with that last statement, I certainly will by adding that SEM is also highly competitive. Unfortunately, f ...

I was having one of those tired, uncreative days when I depended too much on technology to do the things I was paid to do. A wine agency had hir ...

The Christmas tree lobby fights tooth and nail over the greenness of its respective industries. Does anyone else get a sense that "green" is the last thing on marketer's min ...

The product that opened my eyes to the potential of Good Guide's technology was a skin cream, which showed a reasonable environment rating, good corporate track record (society rating), b ...

Marketers and advertisers need to continue to tap into the powerful anger, fear, passion, and hope that green marketing can nourish. However, the next evolution of this trend will requi ...

The lesson here for both charities and marketers is that engaging a contemporary donor/consumer marketplace requires innovation, risk-taking, creativity, and new media. If the balance is right on both side ...

If charities hope to ride the tide of the modern media era, they will certainly have to become less defensive. For those that do, potentially huge opportunity awaits given t ...

Could this bold "share wall" tactic be the missing ingredient for social media reach? Will other companies jump in with extremely high creative budgets, producing National Geographic-quality documentaries instead ...

Since it is priced at pennies per click, it's hard to see why even the smallest consultancies would not buy even $50 per month of this paid advertising. Compared ...

As the largest consumer and supplier in the world, the U.S. populace has the most to gain by rushing headlong into clean branding as a core industry. Reduced waste, emissio ...