20 results
  • Time Is Ripe For Brand Safety Officers To Step Up To Plate
    How can brands ensure they're protected against the risk of appearing alongside unsavory content, all while maintaining conversational freedom? ...
  • Siri: Steadfast? Alexa: True-Blue? Consumers Want Trustworthy VAs
    At last month's OMMA Los Angeles, a panel of executives who know a thing or two about the relationship between technology and marketing sat down to discuss voice computing. Fr ...
  • How Evolving Viewability Standards Will Deliver Transparency
    Kudos to Marc Pritchard, P&G's global brand building officer, for putting the digital-advertising industry on notice regarding what he calls the "crap trap." Beginning immediately, transparency is non-negotiable, and ...
  • Industry Leads Weigh in On Programmatic's Fate In 2017
    Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. ...
  • Why The Death Of Hashtags May Be A Good Thing For Marketers
    If hashtags have become spam magnets and the rise of intelligent bots is going to make hashtag use less and less necessary, what does that mean for consumers and market ...
  • The Crazy Challenges Of Being An Olympic Marketer
    To "compete" as an advertiser in one of the world's most high-profile, most-watched events is more daunting than ever. ...
  • Does Your Brand Have A Sense Of Humor?
    Some brands are funny without necessarily knowing they're funny. Is your brand in that category? ...
  • Google Search Is To Text As Image Recognition Is To Pictures
    With all the visual assets out there floating around, it's no surprise that the next frontier of search, much less advertising, is figuring out how to monetize those pictures. ...
  • My Programmatic Predictions For 2016
    2015 was an amazing year for programmatic. What was once thought to be just a buzz term has become a $15.43-billion-dollar industry. Programmatic's rapid rate of change may seem ...
  • No, Programmatic Isn't Killing The Creative
    Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying in battle. After his remains we ...
  • How Native and Programmatic Advertising Can Come Together
    The two hottest trends in online advertising in recent years seem almost like opposites. Programmatic advertising is about automation and scale, using technology to make advertising as efficient as possibl ...
  • Will Programmatic TV Go Mainstream This Year?
    We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units (25% of all sets) forecast ...
  • What I Learned About Programmatic From Buying Windows
    It's hard to think of many businesses older than companies that sell windows. So when I recently had to replace some of the windows in my home, I was stru ...
  • CPG Brands: Seven Ways To Run A Better Programmatic Campaign
    Running programmatic campaigns for CPG brands has helped us learn a number of lessons on what works best. Here are seven of the most valuable lessons we've learned. ...
  • 10 Programmatic Predictions For 2015
    Real-time bidding and programmatic advertising change quickly -- which makes it especially tricky to make predictions about the future. But we always like a challenge. Here, then, are our ...
  • Three Reasons Why Native Advertising Won't Scale For RTB
    By now you've probably heard the hype: Native is going programmatic. New companies that promise to bring all the efficiency of RTB to native units seem to be sprouting ...
  • Digital Marketers And The B-School Question
    Is business school the right move for someone seeking a career in digital marketing? Some prominent venture capitalists question whether you even need an undergraduate degree to build a successf ...
  • The Programmatic Post: How Jeff Bezos Will Change The Newspaper
    What, specifically, will Bezos change at "The Washington Post?" What Bezos can and will do is uncover new patterns in the way we interact with the news. And you c ...
  • The Digital CMO: Myth Or Reality?
    To start with, successful CMOs are doing three things within the marketing organization: working with the best digital agencies, hiring incredible digital talent, and continuing to experiment. In the digit ...
  • What Marketers Can Teach Each Other About Metrics
    Too often, we view direct marketing and brand marketing as entirely separate practices with their own measurement models. Direct marketers can learn a lot from the ways that brand markete ...