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- Pandemic Permanently Alters Gen ZFor many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- COVID-19 Changes Content PreferencesWhat can marketers and content creators learn from this new era of production and distribution? ...
- Leveraging Teen Trends To Cope With COVID-19 IssuesTeens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- How Young Leaders Will Transform The WorldWhat are the implications for marketers as teens and millennials find their political voice? ...
- How To Join Teens In Going GreenIt's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Teens Help Pick A PresidentThe two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- Meme Marketing Makes Brands Go ViralWith more companies turning to meme marketing, what are the rules of engagement? For one, show some heart. ...
- How To Join Teens In Going GreenIt's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Teen Relationships Go VirtualAccording to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
- Labor Shortage? More Teens Take Summer Off WorkHow can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
- Teens Take TikTok To The TopTikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...
- What Marketers Can Learn From College-Matching Platform NavianceNaviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...
- Lessons From The College Admissions ScandalWhat can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...
- Teens Flip For New Sport: GtrampGarden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...
- Freeform Finds Its Flow For Teen ContentThough much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...
- When Teens Take It Too FarSometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less. ...
- Teens Turn Away From Scripted ContentWhere have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content. ...
- Young Adults Rock Midterm VoteWhat can brands -- and candidates -- learn from this 2018 youthquake? ...
- Brands Turn To Tweens To Reach Gen ZIt's not just your imagination: social media influencers keep getting younger. ...
- Teens Prefer Screens To PeopleHow can marketers take advantage of research showing teens' staggering use of phones and social media? ...
- How To Recruit Today's Teen WorkerIt's a seller's market for talent, and companies in some industries are finding it difficult to attract young, entry-level workers. ...
- Teens Redefine Gender And SexualityAccording to today's teens, gender is more than "he" and "she," and sexual orientation is more than "gay" or "straight." In a new study from the UK market research company ...
- Teen 'Study Stars' Break the InternetSchool's out for summer! This year, as students prepared for their final exams, many turned to study videos to help them cope with long hours and late nights. These videos ...
- Teens Demand Safer Summer JobsAs schools let out across the country, spring is quickly turning to summer, which heralds the start of the teen employment season. It's a unique summer: the first one of ...
- Teens Turn To Trades To Turn A DollarToday's trend-setting teens are ditching the debt load of a four-year college degree in favor of learning trades and earning technical degrees. According to a recent Wall Street Journal article, ...
- How Brands Can Help Build Better BoysLast month's Parkland tragedy has sparked a much-needed debate about gun control. But it's also renewed another debate: whether teen masculinity is in crisis, and whether that crisis could be ...
