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- Great Marketing Recipe: Teens Devour Travis Scott MealWhat can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions? ...
- Triller Trolls TikTok for TeensWhat can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
- Teens Transform TikTokRising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
- How Brands Can Help Students Face Another Semester OnlineOne idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access. ...
- Pandemic Permanently Alters Gen ZFor many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Gen Z Leads Fight For Social ChangeWhat can brands learn from young activists who have organized to promote racial equality and social justice? ...
- Pandemic Permanently Alters Gen ZFor many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- COVID-19 Changes Content PreferencesWhat can marketers and content creators learn from this new era of production and distribution? ...
- Leveraging Teen Trends To Cope With COVID-19 IssuesTeens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- How Young Leaders Will Transform The WorldWhat are the implications for marketers as teens and millennials find their political voice? ...
- How To Join Teens In Going GreenIt's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Teens Help Pick A PresidentThe two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- Meme Marketing Makes Brands Go ViralWith more companies turning to meme marketing, what are the rules of engagement? For one, show some heart. ...
- How To Join Teens In Going GreenIt's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Teen Relationships Go VirtualAccording to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
- Labor Shortage? More Teens Take Summer Off WorkHow can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
- Teens Take TikTok To The TopTikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...
- What Marketers Can Learn From College-Matching Platform NavianceNaviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...
- Lessons From The College Admissions ScandalWhat can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...
- Teens Flip For New Sport: GtrampGarden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...
- Freeform Finds Its Flow For Teen ContentThough much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...
- When Teens Take It Too FarSometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less. ...
- Teens Turn Away From Scripted ContentWhere have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content. ...
- Young Adults Rock Midterm VoteWhat can brands -- and candidates -- learn from this 2018 youthquake? ...
- Brands Turn To Tweens To Reach Gen ZIt's not just your imagination: social media influencers keep getting younger. ...
- Teens Prefer Screens To PeopleHow can marketers take advantage of research showing teens' staggering use of phones and social media? ...
