95 results
  • Great Marketing Recipe: Teens Devour Travis Scott Meal
    What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions? ...
  • Triller Trolls TikTok for Teens
    What can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
  • Teens Transform TikTok
    Rising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
  • How Brands Can Help Students Face Another Semester Online
    One idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access. ...
  • Pandemic Permanently Alters Gen Z
    For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
  • Gen Z Leads Fight For Social Change
    What can brands learn from young activists who have organized to promote racial equality and social justice? ...
  • Pandemic Permanently Alters Gen Z
    For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
  • COVID-19 Changes Content Preferences
    What can marketers and content creators learn from this new era of production and distribution? ...
  • Leveraging Teen Trends To Cope With COVID-19 Issues
    Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
  • How Young Leaders Will Transform The World
    What are the implications for marketers as teens and millennials find their political voice? ...
  • How To Join Teens In Going Green
    It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
  • Teens Help Pick A President
    The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
  • What Marketers Can Learn From Top Teen Musicians
    Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
  • What You Can Learn From Teen Trend For Modest Fashion
    For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
  • Meme Marketing Makes Brands Go Viral
    With more companies turning to meme marketing, what are the rules of engagement? For one, show some heart. ...
  • How To Join Teens In Going Green
    It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
  • What You Can Learn From Teen Trend For Modest Fashion
    For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
  • What Marketers Can Learn From Top Teen Musicians
    Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
  • Teen Relationships Go Virtual
    According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
  • Labor Shortage? More Teens Take Summer Off Work
    How can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
  • Teens Take TikTok To The Top
    TikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...
  • What Marketers Can Learn From College-Matching Platform Naviance
    Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...
  • Lessons From The College Admissions Scandal
    What can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...
  • Teens Flip For New Sport: Gtramp
    Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...
  • Freeform Finds Its Flow For Teen Content
    Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...
  • When Teens Take It Too Far
    Sometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less. ...
  • Teens Turn Away From Scripted Content
    Where have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content. ...
  • Young Adults Rock Midterm Vote
    What can brands -- and candidates -- learn from this 2018 youthquake? ...
  • Brands Turn To Tweens To Reach Gen Z
    It's not just your imagination: social media influencers keep getting younger. ...
  • Teens Prefer Screens To People
    How can marketers take advantage of research showing teens' staggering use of phones and social media? ...