78 results
  • What Marketers Can Learn From Top Teen Musicians
    Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
  • Teen Relationships Go Virtual
    According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
  • Labor Shortage? More Teens Take Summer Off Work
    How can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
  • Teens Take TikTok To The Top
    TikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...
  • What Marketers Can Learn From College-Matching Platform Naviance
    Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...
  • Lessons From The College Admissions Scandal
    What can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...
  • Teens Flip For New Sport: Gtramp
    Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...
  • Freeform Finds Its Flow For Teen Content
    Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...
  • When Teens Take It Too Far
    Sometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less. ...
  • Teens Turn Away From Scripted Content
    Where have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content. ...
  • Young Adults Rock Midterm Vote
    What can brands -- and candidates -- learn from this 2018 youthquake? ...
  • Brands Turn To Tweens To Reach Gen Z
    It's not just your imagination: social media influencers keep getting younger. ...
  • Teens Prefer Screens To People
    How can marketers take advantage of research showing teens' staggering use of phones and social media? ...
  • How To Recruit Today's Teen Worker
    It's a seller's market for talent, and companies in some industries are finding it difficult to attract young, entry-level workers. ...
  • Teens Redefine Gender And Sexuality
    According to today's teens, gender is more than "he" and "she," and sexual orientation is more than "gay" or "straight." In a new study from the UK market research company ...
  • Teen 'Study Stars' Break the Internet
    School's out for summer! This year, as students prepared for their final exams, many turned to study videos to help them cope with long hours and late nights. These videos ...
  • Teens Demand Safer Summer Jobs
    As schools let out across the country, spring is quickly turning to summer, which heralds the start of the teen employment season. It's a unique summer: the first one of ...
  • Teens Turn To Trades To Turn A Dollar
    Today's trend-setting teens are ditching the debt load of a four-year college degree in favor of learning trades and earning technical degrees. According to a recent Wall Street Journal article, ...
  • How Brands Can Help Build Better Boys
    Last month's Parkland tragedy has sparked a much-needed debate about gun control. But it's also renewed another debate: whether teen masculinity is in crisis, and whether that crisis could be ...
  • How Brands Can Combat Teen Smartphone Addiction
    Teens are increasingly addicted to their smartphones, and parents, psychologists and even investors are increasingly concerned about it. Last month, researchers published a study showing that a longstanding rise in ...
  • Five Below Goes Far Above For Teens
    It turns out "brick and mortar" isn't as dead as everybody thought. Walmart stock is trading at an all-time high of around $100 a share. Kohl's reported sharply higher sales ...
  • Teens Make Over Market Research
    For decades, market researchers administered surveys over the phone, or in person with a paper and pencil. About 15 years ago, survey-taking started moving online, revolutionizing market research. Today, online ...
  • Amazon Revolutionizes Teen Allowances
    In a world gone digital, one thing seemed a safe bet to remain analog: the allowances that teens get from their parents for doing chores, getting good grades or as ...
  • Teens Make 'It' A Hit
    In a year when moviegoing is down and many high-profile films have disappointed at the box office, "It" has become a monster hit. After five weeks in release, it still ...
  • Teens Say Goodbye To Romance
    Remember dating in your youth? Asking out a crush to dinner and a movie? Getting there and back in a car you, your date or someone's parents owned? These are ...
  • Teens 'Think Pink' As They Return To School
    For today's teens, August is the new September. Schools are increasingly going back into session in mid-summer, sometimes even in late July. Mid-to-late August has become the new standard in ...
  • Teens Revolutionize Market Research
    In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's ...
  • Gen Z Changes Rules For Teen Employment
    Many of us have fond memories of summer jobs from our youth: working at sleep-away camps, amusement parks, public pools, etc. However, for today's teens, employment looks a lot different. ...
  • Keep 'The Streak' Going With Teens
    Trying to convert teens from being occasional users into becoming dedicated regulars? It's not that hard if you provide a small prize, or appeal to their sense of pride or ...
  • Go 'Extreme' To Reach Today's Teens
    If you're launching a new product aimed at young consumers, "evolutionary" isn't good enough. Your new product has to be so groundbreaking, so shocking and so unexpected that it breaks ...