- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Sunday, February 14, 2021
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Teens Take Over The Stock Market
Marketing Insider, Aaron Paquette - Thursday, February 11, 2021
What can brands learn from this new world of massively multiplayer gaming and investing? ...
- Watch Your Tone When Talking To Teens
Marketing Insider, Aaron Paquette - Tuesday, January 19, 2021
A new language is emerging online to address ambiguity in online communication: tone indicators. ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Thursday, December 10, 2020
What can marketers learn from sports leagues' efforts to win back teen fans? ...
- Marketers, Take Note: Young Voters Drove Biden Victory
Marketing Insider, Aaron Paquette - Friday, November 13, 2020
By following the Biden playbook, almost every brand can win the vote with young adults -- aviator shades optional. ...
- Great Marketing Recipe: Teens Devour Travis Scott Meal
Marketing Insider, Aaron Paquette - Thursday, October 8, 2020
What can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions? ...
- Triller Trolls TikTok for Teens
Marketing Insider, Aaron Paquette - Thursday, September 10, 2020
What can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
- Teens Transform TikTok
Marketing Insider, Aaron Paquette - Monday, August 17, 2020
Rising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
- How Brands Can Help Students Face Another Semester Online
Marketing Insider, Aaron Paquette - Thursday, July 9, 2020
One idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access. ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, July 2, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Gen Z Leads Fight For Social Change
Marketing Insider, Aaron Paquette - Thursday, June 11, 2020
What can brands learn from young activists who have organized to promote racial equality and social justice? ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, May 14, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- COVID-19 Changes Content Preferences
Marketing Insider, Aaron Paquette - Friday, April 10, 2020
What can marketers and content creators learn from this new era of production and distribution? ...
- Leveraging Teen Trends To Cope With COVID-19 Issues
Marketing Insider, Aaron Paquette - Thursday, March 12, 2020
Teens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- How Young Leaders Will Transform The World
Marketing Insider, Aaron Paquette - Thursday, February 13, 2020
What are the implications for marketers as teens and millennials find their political voice? ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, January 23, 2020
It's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Teens Help Pick A President
Marketing Insider, Aaron Paquette - Thursday, January 9, 2020
The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen Musicians
Marketing Insider, Aaron Paquette - Friday, January 3, 2020
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- What You Can Learn From Teen Trend For Modest Fashion
Marketing Insider, Aaron Paquette - Thursday, December 26, 2019
For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- Meme Marketing Makes Brands Go Viral
Marketing Insider, Aaron Paquette - Thursday, December 12, 2019
With more companies turning to meme marketing, what are the rules of engagement? For one, show some heart. ...
- How To Join Teens In Going Green
Marketing Insider, Aaron Paquette - Thursday, November 14, 2019
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- What You Can Learn From Teen Trend For Modest Fashion
Marketing Insider, Aaron Paquette - Thursday, October 10, 2019
For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- What Marketers Can Learn From Top Teen Musicians
Marketing Insider, Aaron Paquette - Thursday, September 12, 2019
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Teen Relationships Go Virtual
Marketing Insider, Aaron Paquette - Tuesday, August 6, 2019
According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
- Labor Shortage? More Teens Take Summer Off Work
Marketing Insider, Aaron Paquette - Thursday, July 11, 2019
How can these brands address the challenge of the Incredible Vanishing Teen Worker? ...
- Teens Take TikTok To The Top
Marketing Insider, Aaron Paquette - Thursday, June 13, 2019
TikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...
- What Marketers Can Learn From College-Matching Platform Naviance
Marketing Insider, Aaron Paquette - Thursday, May 9, 2019
Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...
- Lessons From The College Admissions Scandal
Marketing Insider, Aaron Paquette - Thursday, April 11, 2019
What can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...
- Teens Flip For New Sport: Gtramp
Marketing Insider, Aaron Paquette - Thursday, March 14, 2019
Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...
- Freeform Finds Its Flow For Teen Content
Marketing Insider, Aaron Paquette - Thursday, February 14, 2019
Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...