Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...

According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...

How can these brands address the challenge of the Incredible Vanishing Teen Worker? ...

TikTok is a short-form video platform that allows users to post 15-second video clips accompanied by music. What are the marketing implications here? ...

Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors. ...

What can brands do to help address the crisis in higher education exemplified by the cheating scandal? ...

Garden trampoline, a sport where athletes (typically tween and teen males) use a trampoline to perform flips, has exploded on social media. ...

Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network. ...

Sometimes a marketer's biggest problem isn't getting teens to use a brand more. Instead, it's getting them to use it less. ...

Where have all the teen viewers gone? To social media, YouTube, and platforms like Snapchat, where they quickly digest videos of unscripted content. ...

What can brands -- and candidates -- learn from this 2018 youthquake? ...

It's not just your imagination: social media influencers keep getting younger. ...

How can marketers take advantage of research showing teens' staggering use of phones and social media? ...

It's a seller's market for talent, and companies in some industries are finding it difficult to attract young, entry-level workers. ...

According to today's teens, gender is more than "he" and "she," and sexual orientation is more than "gay" or "straight." In a new study from the UK market research company ...

School's out for summer! This year, as students prepared for their final exams, many turned to study videos to help them cope with long hours and late nights. These videos ...

As schools let out across the country, spring is quickly turning to summer, which heralds the start of the teen employment season. It's a unique summer: the first one of ...

Today's trend-setting teens are ditching the debt load of a four-year college degree in favor of learning trades and earning technical degrees. According to a recent Wall Street Journal article, ...

Last month's Parkland tragedy has sparked a much-needed debate about gun control. But it's also renewed another debate: whether teen masculinity is in crisis, and whether that crisis could be ...

Teens are increasingly addicted to their smartphones, and parents, psychologists and even investors are increasingly concerned about it. Last month, researchers published a study showing that a longstanding rise in ...

It turns out "brick and mortar" isn't as dead as everybody thought. Walmart stock is trading at an all-time high of around $100 a share. Kohl's reported sharply higher sales ...

For decades, market researchers administered surveys over the phone, or in person with a paper and pencil. About 15 years ago, survey-taking started moving online, revolutionizing market research. Today, online ...

In a world gone digital, one thing seemed a safe bet to remain analog: the allowances that teens get from their parents for doing chores, getting good grades or as ...

In a year when moviegoing is down and many high-profile films have disappointed at the box office, "It" has become a monster hit. After five weeks in release, it still ...

Remember dating in your youth? Asking out a crush to dinner and a movie? Getting there and back in a car you, your date or someone's parents owned? These are ...

For today's teens, August is the new September. Schools are increasingly going back into session in mid-summer, sometimes even in late July. Mid-to-late August has become the new standard in ...

In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's ...

Many of us have fond memories of summer jobs from our youth: working at sleep-away camps, amusement parks, public pools, etc. However, for today's teens, employment looks a lot different. ...

Trying to convert teens from being occasional users into becoming dedicated regulars? It's not that hard if you provide a small prize, or appeal to their sense of pride or ...

If you're launching a new product aimed at young consumers, "evolutionary" isn't good enough. Your new product has to be so groundbreaking, so shocking and so unexpected that it breaks ...