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- Winning The War For Teen TalentBrands that best recruit and retain young workers will gain employees, customers and fans for life. ...
- How Brands Can Honor GradsFor example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. ...
- Teens Tune Out of Pro SportsWhat can marketers learn from sports leagues' efforts to win back teen fans? ...
- What Brands Can Learn As Teens Break Up The BandSolo acts rule today -- Beyonce rather than the Beatles -- because they offer a distinct, omnichannel brand identity. ...
- Watch Your Tone When Talking To TeensA new language is emerging online to address ambiguity in online communication: tone indicators. ...
- How Brands Can Combat Teen LonelinessFor one, brands can connect consumers with causes, empowering them to give back to their communities. ...
- Teens Tune Out of Pro SportsWhat can marketers learn from sports leagues' efforts to win back teen fans? ...
- Teens Take Over The Stock MarketWhat can brands learn from this new world of massively multiplayer gaming and investing? ...
- Watch Your Tone When Talking To TeensA new language is emerging online to address ambiguity in online communication: tone indicators. ...
- Teens Tune Out of Pro SportsWhat can marketers learn from sports leagues' efforts to win back teen fans? ...
- Marketers, Take Note: Young Voters Drove Biden VictoryBy following the Biden playbook, almost every brand can win the vote with young adults -- aviator shades optional. ...
- Great Marketing Recipe: Teens Devour Travis Scott MealWhat can marketers learn from this McDonald' promotion, which brought a ray of hope to gloomy restaurant predictions? ...
- Triller Trolls TikTok for TeensWhat can marketers learn from Triller? The app is quickly establishing itself as TikTok's most aggressive rival. ...
- Teens Transform TikTokRising up in opposition to "Straight TikTok" is "Alt TikTok," the home of LGBTQ+ creators, people of color, punks, surrealists and cynics. ...
- How Brands Can Help Students Face Another Semester OnlineOne idea: Provide virtual internships, which would have the added benefit of promoting greater diversity and wider access. ...
- Pandemic Permanently Alters Gen ZFor many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Gen Z Leads Fight For Social ChangeWhat can brands learn from young activists who have organized to promote racial equality and social justice? ...
- Pandemic Permanently Alters Gen ZFor many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- COVID-19 Changes Content PreferencesWhat can marketers and content creators learn from this new era of production and distribution? ...
- Leveraging Teen Trends To Cope With COVID-19 IssuesTeens were already rewriting rules on consumer interaction with brands. COVID-19's impact could turn long-term evolutions into overnight revolutions. ...
- How Young Leaders Will Transform The WorldWhat are the implications for marketers as teens and millennials find their political voice? ...
- How To Join Teens In Going GreenIt's clear we're at a climate tipping point. What are some of the implications for youth marketers? ...
- Teens Help Pick A PresidentThe two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers? ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- Meme Marketing Makes Brands Go ViralWith more companies turning to meme marketing, what are the rules of engagement? For one, show some heart. ...
- How To Join Teens In Going GreenIt's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers? ...
- What You Can Learn From Teen Trend For Modest FashionFor one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive. ...
- What Marketers Can Learn From Top Teen MusiciansBillie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts. ...
- Teen Relationships Go VirtualAccording to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal." ...
