19 results
  • Give Thanks To Your Customers -- Here's How
    eMarketer reports that 50% of Millennials (and 40% of all Internet users) feel that receiving recognition from a brand is an important loyalty program benefit. Expressing gratitude in your ema ...
  • In 2015, Automation Technologies Will Ease Path To Contextual
    Ready or not, here it comes. A wave of marketing that has been growing for years -- contextual marketing -- will reach new heights in 2015. If your organization do ...
  • Fall Is Time For Balance In Your Email Marketing Program
    Achieving balance does not necessarily mean that all elements are equal. It simply means that they are in the correct proportions. Building on this sentiment, let's consider how we c ...
  • Embody Spirit Of Labor Day & Celebrate Your Email Accomplishments
    Labor Day is right around the corner -- a holiday whose origins hark back to the Industrial Revolution of the late 1800s. This was a time when labor unions gr ...
  • Investing In The NEW Information Superhighway
    Sophisticated systems have been developed to collect and process big data to make it digestible for analysts and marketers. The greater depth and speed of customer insight available through the ...
  • Gone Fishing
    With summer here, I'm looking forward to a favorite pastime shared with my father: fishing! I got to thinking about what's needed to make this fishing trip a success a ...
  • You've Got (Too Much) Mail
    Recently I asked someone, what would cause you to unsubscribe from your favorite brand's email? His response: receiving too many messages. While that isn't a surprising answer, it was interesti ...
  • Integrating Email And Social To Enhance Performance Of Both
    As a marketing strategist, I am intrigued by how "The Voice" leverages digital marketing to generate excitement and boost audience participation. Social media plays a key role in the sho ...
  • This Spring, Use Voice of the Customer to Drive Brand Awareness
    Spring has sprung, and for those of us who suffered through the bitterly cold winter (shout out to our readers in the North) - it's time to come out ...
  • Is There A Future for Digital Marketing Within Wearables?
    Keep your eyes peeled, kids, a new screen is coming to town. While a bit down the road, 2015 may be the year that wearable technology marks a commanding presenc ...
  • How To Prospect The Gold Mine Of Transactional Messaging
    Email marketers are so focused on explicitly revenue-generating campaigns that we often forget about the little guys: program enrollment confirmations, lost PIN requests, invoices, account update notifications and the go ...
  • A Reflection On Our Email Marketing Forefathers
    As we turn the page on another year, I wanted to take a moment to reflect on two prominent forefathers of email marketing: Ray Tomlinson and Gary Thurek. Here's ...
  • Seeing Green: Get More From Your Emails This Holiday Season
    Want more out of your email programs this holiday season? As we are in full swing, there are a number of low-hanging-fruit opportunities to increase ROI of your email initiative ...
  • What A Workout! A Cautionary Tale Of Transactional Messaging
    Lately I've been noticing more and more examples of poor cross-channel marketing and just downright bad customer service when it comes to digital transactional messaging. Here's my own story: ...
  • Using SMS To Promote Event Attendance
    I recently attended a digital retail conference and was reminded of something I just love about industry events: networking! Conferences are a great way to connect with industry experts a ...
  • How To Avoid Email Automation Embarrassment
    Recently, a colleague forwarded a product recommendation email that left me in stitches! The message was sent seven days after he purchased a Wet/Dry Vac, thanking him for patronizing t ...
  • Marketing To The 'On-Demand' Consumer
    Consumers are increasingly in the driver's seat: constantly connected, Internet-enabled, socially linked and mobile-powered. According to the Mobile Marketing Association, 48% of Americans never turn off their phones, and 6 ...
  • Have A Little Faith In Me: A Note About Digital Marketing Decoys
    If you read my last article about online privacy, you may get the sense that I am often inspired by music. Not to let you down, I recently read abo ...
  • Private Eyes: Hall & Oates-Inspired Response To Recent Events
    In the wake of Edward Snowden's revealing a government surveillance program that monitors data through multiple sources including telephone records, email exchanges, social media and the Web at large, consume ...