15 results
  • Search And The Booming World Of Online-To-Offline Conversions
    Marketers everywhere are looking at their 2015 budgets and asking the same collective question: How am I going to get more customers for less money in search? Higher prices a ...
  • After The Search: The New Shopping Cart Travels Online To Offline
    Are you interested in modernizing your brand experience and customer journey to attract younger generations, such as Millennials? If you're following the money in any fashion, chances are very go ...
  • Google Seeks Extra Credit With Latest Adwords Changes
    Have you ever contributed to something and felt like you didn't quite get the credit you deserved? For example, I cheered very loudly at many Seattle Seahawks games last ye ...
  • Running SOCIAL Search Marketing Campaigns
    A few weeks ago, I was tuning in to the Seattle Mariners TV broadcast and heard the announcer state that the backup catcher had been released from the team. Immediatel ...
  • Search And Call Measurement: An Advanced Placement Class
    If you're the marketing director of a business that relies in some way on phone calls to drive new sales or set appointments, you're probably already using call extensions ...
  • The Underappreciated, Unrecognized Value Of Non-Brand Search Campaigns
    This fall I will watch a ton of football, which means I will see a ton of advertisements for trucks and beer. What if the success of those ads w ...
  • Local Search: Tips For Driving Buyers To Businesses
    According to Google, 70% of mobile local searches result in a consumer connecting with a business over the phone. And 66% actually visit the business in person. Mobile searchers a ...
  • Cutting Through The Complexity Of Search Marketing
    The first search advertisement I placed was on GoTo.com in the late '90s. Back then, it was pretty simple. The highest bidder for a keyword landed at the top ...
  • Beyond Google: The Fragmented World Of Mobile Search Marketing
    Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and mobile users have found that near ...
  • Television Advertising And Search Performance
    Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would be wise to pay closer attenti ...
  • Google Enhanced Campaigns: Were The Forecasts Accurate?
    In the world of search marketing, no 2013 milestone sparked as much interest, speculation, and even fear as Google's debut of Enhanced Campaigns. Now that we've had nearly five mont ...
  • Fraud Control: It's Time For Advertisers To Demand Performance
    Fraud is a big part of today's digital advertising ecosystem - and yes, it's awful how rampant it is. But there is a solution, and it lies with advertisers. Don ...
  • Search And Click-To-Call: Is Anyone On The Other Line?
    In late September, Google released research on the role of click-to-call in the path to purchase. Surveying 3,000 consumers who recently made purchases from their smartphones, the study found th ...
  • Search Attribution: Managing Turf Wars
    When a consumer searches for your brand name, clicks on your search ad and makes a purchase, who should get the credit for that? Did that purchase happen because ...
  • Search & Call Extensions: Tips & Best Practices
    Chances are, the last time you Googled a local or national service-based business, you came face-to-face with a "call extension" button. That's just the clinical term for the call ic ...