20 results
  • Endangered Brands Have More Power Than They Think
    Isolating ad performance from the overall performance of the brand tells a more nuanced - and often vastly different - story. ...
  • Think Your Brand Has A Story? Think Again
    Blasted with a constant firehose of information every single day, consumers are trying to filter the noise more efficiently than ever. If you know anything about System 1 thinking, you ...
  • How Advertisers Can Regain The Brand Differentiation They Lost In 2017
    The most imperative issue threatening brands this year isn't particularly new. In fact, it's been with us for a while. ...
  • System 1 Secrets For CPG Brands
    Everyone in marketing is talking about System 1, and with good reason. Nobel Prize winner Daniel Kahneman’s concept divides human decision-making into two distinct categories. "System 1" is where instantaneous ...
  • Advertising Lessons the Auto Industry Should Learn From Insurance Companies
    Few purchases are exciting as a car, and few are more bland than insurance. Yet one sector is making interesting and entertaining ads, while the other is stuck in sameness. ...
  • Is Programmatic Advertising Endangering Your Brand?
    The law of unintended consequences tells us that our actions always have effects that are unanticipated or unintended. Rarely is this as clear as in the case of targeted ad ...
  • Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads
    This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways that don't deliver. ...
  • The System 1 And MAYA Solution For Marketing To Moms
    If there's one universally accepted truth about contemporary moms, it's that they are not the same as the mothers we grew up with. Whether you're a Baby Boomer, Gen Xer ...
  • The Sports Solution To Brands' Live Video Woes
    After a serial killer used Facebook Live to broadcast his confession, having used their video platform to share footage of himself murdering an elderly man, many marketers were left asking: ...
  • The Secret To Advertising That Wins Over Moms AND Kids
    When marketing budgets were booming with no end in sight, advertisers ran dedicated ads for kids as well as for parents. After all, children need to want and love your ...
  • Brands Can Avoid A Pepsi-style Backlash
    Now, with activist advertising as a new form of brand signaling, all bets are off. ...
  • 2 Unsexy Reasons March Madness Dominates In Sports Advertising
    There is an understandable frenzy of media buzz every January about Super Bowl commercials. This is mostly driven by gimmicks and celebrities rather than advertising that pulls its weight for ...
  • Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge
    The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. ...
  • Broken Measurement, Social Media Fixation Are Killing Brands
    What if marketers aren't measuring the right things in the first place, and haven't been for a very long time? ...
  • Super Bowl 50 And '16 Summer Olympics: Expectations For A Positive ROI?
    While both events are the highest of high-profile, must-watch sporting events, the opportunities presented to advertisers differ greatly. ...
  • Beyond Best Practices: Engaging With Social Media
    By now, marketers are well aware that the U.S. Hispanic population is highly engaged online. The Internet is a popular and effective way to keep in touch for extremely social, ...
  • Is Social Media Killing Your Brand?
    What I see more frequently is brands trying too hard to be current, straining to entertain. In doing so, they lose the distinctive personality and character that made them uni ...
  • Changes That Will Make Or Break Your 2014
    While we all know that not all advertising dollars are spent wisely, it's often hard to determine what's working and what's not. Changes in technology, consumers, and brands themselves don't ...
  • Most Super Bowl Ads Fail, But Yours Doesn't Have To
    Very few brands succeed in changing consumer behavior with their Super Bowl buy. Most brands, encouraged by Super Bowl media hype, seek to have the most likeable commercial. Unfortunately, most ...
  • JCPenney's Turnaround: Focus on Hispanics, Social Media
    As the industry waits to see what JCPenney's next move will be -- and what ad campaign the new agency of record, Y&R, will produce for the big broadcast reveal ...