8 results
  • The Internet Of Things: A Modern-day Version Of An Old Dilemma
    That dilemma revolves around feelings of control. ...
  • Why Is Clinton Offering Swag To College Kids?
    History has proven the difficulty of older people offering up lifestyle items to young people. ...
  • A Wearables Moment Or Momentum?
    The wearables market has exciting potential for consumers to shape the way we interact with computing devices, while making our lives easier, more productive, and help us achieve our go ...
  • ObamaCare's Missed Marketing Opportunity
    As the dust settles on the March 31 enrollment deadline of the Affordable Care Act, politicians and pundits are weighing in on the success (or failure) of the law after ...
  • Mind Or Brain? No Contest
    We are at risk of losing the bigger picture: The pursuit of the more holistic, situational, and socially determined phenomena that populate the catalog of human behavior. ...
  • 6 Unexpected Research Trends For '14
    One of the best things about working in market research is that we never know which trends will hit us when. Often they seem obvious: We all saw the smartphone ...
  • Not All Attempts To Do Good Do Well
    It's that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much ...
  • Can JCPenney Use Back-to-School To Reclaim Its Safety Zone?
    In doing away with all sales, Penney took a giant step out of character. Too much change, made too quickly, I suspect, for a brand beloved for its predictability. For ...