1,718 results
  • Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't)
    The P&G skincare line is running its first ad in the Super Bowl and giving away two tickets to this year's game, via a contest on its "Skin Advisor" platf ...
  • IPG's Mediabrands Braces For Layoffs
    With the loss of Fiat Chrysler, announced in December, the company has given notice, per U.S. Labor Department regulations, that 200-plus positions related to the account will be eliminated. ...
  • WFA Adds New Global Media Board To Foster Change
    P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The board will also help shape the ...
  • Isobar To Lead Zwilling's Digital Transformation
    The assignment is global and follows the agency's recent launch of a new commerce platform for the brand in the U.S. ...
  • Calling All 'Big-Hearted, Age-Defying, Lives-Life-To-The-Fullest And Brings-Out-The-Best-In-Everyone' Grandmas
    If you think you're the whole package, grandma-wise, GE Appliances wants to hear from you. ...
  • Cannes Lions Gives Back With Donation To SDL Grand Prix Winner
    The "Palau Pledge" campaign was a big winner at last year's festival, and the Lions organization is providing a large donation that will help keep the effort going. ...
  • What's Your Favorite GEICO Ad?
    That's the question The Martin Agency asks in a new campaign for its longtime client. ...
  • Publicis Groupe Agencies Score Big In New Biz Development
    Three Publicis Groupe agencies rank in the top-five globally on R3 Worldwide's latest new business tally among creative shops. ...
  • Judge Tosses IPG/McCann Motion To Dismiss $25 Million Suit By Former CCO Perrott
    But the denial order allows IPG and the agency to take another crack at it if they want to. For now the wrongful termination case will proceed in U.S. District ...
  • S4 Capital Wins 2 'Major' CPG Accounts
    Don't ask for specifics because the company didn't disclose any. ...
  • With CEO Kauffman Gone, MDC To Be Run By A Committee Of 4 (Which Will be Overseen By A Committee Of 3)
    The new executive committee assumes the role and responsibilities of CEO effective tomorrow, Jan. 1. ...
  • Bombas Humbug!
    Ecommerce was a real lifesaver this holiday season. That's true. Except in one case where it wasn't. ...
  • S4-MightyHive Merger Is Complete
    While much of the world was readying for Santa's visit on Christmas Eve Martin Sorrell was busy sealing S4 Capital's merger with programmatic company MightyHive. ...
  • MediaCom Tops In New Business
    MediaCom remains the leader in new business development globally and for the U.S., according to the latest tally from R3 Worldwide through the first 11 months of 2018. ...
  • Ecommerce: A True Joy Of The Holiday Season
    Being able to check off most of the gifts on my list with just a few clicks is a godsend. ...
  • Chinks In Facebook's Armor Expanding
    2018 is about to come to a close and you have to believe the senior leadership team at the social network will be glad to have the year behind them. ...
  • Season's Greetings, Marcel, You Suck!
    That's how Publicis Groupe employees greet the AI critter in the firm's annual holiday message. All in good fun. (I think.) ...
  • The Curious Ad-Rejection Policy Of New York's MTA
    The New York transit overlord recently rejected an ad campaign from bidet maker Tushy, saying the ads pushed a "sexually oriented business." Huh? ...
  • Colgate Total To Make Its Super Bowl Debut
    In February, Colgate will be back in big game using celebrity talent - actor Luke Wilson - and hoping for some laughs as Wilson does shtick to promote Colgate To ...
  • Omnicom Joins The #Valuable Movement
    A new movement -- #valuable -- is pushing hard for businesses to recognize the value and worth of the 1 billion disabled people around the world. ...
  • Dentsu Aegis To Acquire Videobeat Networks
    The media and content agency focuses on TV and online video campaigns with proprietary software designed to enhance the placement, management and analysis of video content across all platforms, optimized ...
  • WPP Taps Digitas Veteran Laurent Ezekiel For New CMO/Growth Role
    Digitas has named Jodi Robinson sole president of its North American region. Previously, she shared the role as co-president with Ezekiel. ...
  • Catalina Marketing Files For Chapter 11 Bankruptcy Protection
    Best known for its cash register coupons, the firm filed for Chapter 11 bankruptcy protection today as it undertakes a restructuring. It has been a force in the analog couponing ...
  • In Living Colour: WPP's New Constantly In-Motion Logo
    The holding company has spruced up its brand look to go along with its new streamlined structure. ...
  • She's Baaaaack. On A Bigger Stage
    For bigger impact. At least that's the idea of "Fearless Girl's" return to new a location at the New York Stock Exchange. ...
  • Ex-Agency Executive Gets 40 Years For Fraud
    Former agency owner Gary Todd Smith, 49, was sentenced to 40 years in prison last week for running a Ponzi-like scheme to finance the Fayetteville, NC agency that he and ...
  • Finally, In-Play MDC Partners Gets Some Nibbles
    The company has been on the block for at least two years -- and now it looks like a sale may go through. ...
  • The Missed Opportunity At In-House Agencies
    Part of the problem, per a new report from Forrester and IHAF is that CMOs often view the in-house shop as a low-cost, efficient alternative to external agencies. That misses ...
  • IPG Veteran Signs On with New Content Shop Newhouse
    Jason Blake has been named CMO for the creative content and communications agency Newhouse, which launched with offices in New York and Los Angeles earlier this fall. ...
  • I'm Debbie, Fly Me (To Mars)
    Would commercial sponsorships sully NASA's reputation? Public Citizen and Care2 are up in arms over the possible selling of naming rights and related advertising to NASA's rockets and space sh ...