7 results
  • 2015 EFFIE Award Preview: Project Architeuthis: Engaging America's Cyber Warriors
    Despite many other challenges, the goal for recruiting cryptologists - sailors who make and break codes and are responsible for Navy's digital/cyber security - was not reduced vs. the pri ...
  • Should Health-Care Systems Advertise?
    I was nearly speechless when I read a recent blog post from Knowledge@Wharton, a business analysis journal from the Wharton School of the University of Pennsylvania, questioning whether health-care syst ...
  • The Decreasing Role Of Awareness
    Just about every client assignment brief I've seen in the past year, whether a health care brand or not, has included "increase brand awareness" as a primary objective. While ha ...
  • Empathy: Increase Success Rate In Communications
    There's an incredibly powerful video that has been circulating socially over the past year or so created by Cleveland Clinic, called "Empathy: The Human Connection To Patient Care." It provid ...
  • Why Healthcare Communications Need Multidisciplinary Care
    In a world where a multidisciplinary care approach has become the system norm in holistically managing patient health, it may be time as a healthcare marketer to get a check- ...
  • The Next Frontier For Health System Marketing
    Like politics, healthcare marketing is often a local affair. In most areas, the battle for health system market share and brand strength is waged among competitors with high levels ...
  • Fine Line Between Best-For-All And Best-For-Brand
    In the world of healthcare marketing, as brands brace for intensifying competitive activity and the pending tsunami of change that the Affordable Care Act promises, some lessons from outside t ...