7 results
  • 2015 EFFIE Award Preview: Project Architeuthis: Engaging America's Cyber Warriors
    Despite many other challenges, the goal for recruiting cryptologists - sailors who make and break codes and are responsible for Navy's digital/cyber security - was not reduced vs. the prior ...
  • Should Health-Care Systems Advertise?
    I was nearly speechless when I read a recent blog post from Knowledge@Wharton, a business analysis journal from the Wharton School of the University of Pennsylvania, questioning whether health-care system ...
  • The Decreasing Role Of Awareness
    Just about every client assignment brief I've seen in the past year, whether a health care brand or not, has included "increase brand awareness" as a primary objective. While hard ...
  • Empathy: Increase Success Rate In Communications
    There's an incredibly powerful video that has been circulating socially over the past year or so created by Cleveland Clinic, called "Empathy: The Human Connection To Patient Care." It provides ...
  • Why Healthcare Communications Need Multidisciplinary Care
    In a world where a multidisciplinary care approach has become the system norm in holistically managing patient health, it may be time as a healthcare marketer to get a check-up ...
  • The Next Frontier For Health System Marketing
    Like politics, healthcare marketing is often a local affair. In most areas, the battle for health system market share and brand strength is waged among competitors with high levels of ...
  • Fine Line Between Best-For-All And Best-For-Brand
    In the world of healthcare marketing, as brands brace for intensifying competitive activity and the pending tsunami of change that the Affordable Care Act promises, some lessons from outside the ...