56 results
  • Ello Again....
    Despite the negativity, Ello is offering something new, and perhaps we should be embracing that rather than be too quick to criticise. ...
  • Say Hello To Ello Before It's Time To Say Goodbye
    The scramble for Ello invites has been the talk of social media -- but does this new network have the right model to bring the fight to Facebook? ...
  • From Russia With Love
    Russia represents a massive untapped market for many online brands, but applying a domestic mindset to an overseas campaign is doomed to failure. ...
  • Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
    The publishing world has been tentative at best when deciding on how to press forward with a digital content plan. Encouragingly, at least one seems to be getting it ri ...
  • Future's Not So Bright After All
    Future publishing has always been held up as a digital leader, but giving away digital copies of magazines to print buyers is not the way forward -- it devalues digital ...
  • Children Hold Digital Future In Their Hands
    Those born after 2000 are the most digitally savvy people on the planet these days. They are taught from an early age about use of social, cyberbullying and the basic ...
  • Facebook Moves To Slow Click Bait
    So I expect that what we will see now is more articles that neatly provoke the readers into action, encouraging them to share or comment. ...
  • Yahoo, Tell Us Again Why We Need You
    With more than 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Google ...
  • Yahoo, Tell Us Again Why We Need You
    With over 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Google - ...
  • A Plea On Behalf Of Native
    A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review the labelling of paid content recommendations ...
  • A Plea On Behalf Of Native
    A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which has now is forcing publishers and technology platforms to review the labelling of paid content ...
  • Seeing Value In The Trade Press Now
    B2B, Consumer and News media face many of the same challenges such as how to charge for content, how to keep ad and sponsorship rates high, how to compete in ...
  • Seeing Value In The Trade Press Now
    B2B, Consumer and News media face many of the same challenges such as how to charge for content, how to keep ad and sponsorship rates high, how to compete in ...
  • Time To Prune The Adtech Bush
    There simply aren't enough ad pounds around available to sustain all of the businesses competing for them, so surely it's inevitable that some will fall by the wayside. The problem ...
  • Time To Prune The Adtech Bush
    There simply aren't enough ad pounds around available to sustain all of the businesses competing for them so surely it's inevitable that some will fall by the wayside. The problem ...
  • As Tour Begins, Twitter Needs To Act
    With its high-profile doping cases culminating in the Lance Armstrong scandal, the sport has always fought hard to prove to the outside world that it is a credible sport and ...
  • When Pay Disparity Is Good News
    So, the headline here is really 'Digital Industry still has gender issues but hey, we're not as bad as everybody else'. And it seems that further down the food chain, ...
  • What Video Learned From Display
    Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context is equally as important as the ...
  • What Video Learned From Display
    Concepts like site-level transparency, viewability and clarity in pricing became more important because the end goal was fundamentally different; with video, the context is equally important as the content. ...
  • World Cup To Be A Social Affair
    As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still full ...
  • World Cup To Be A Social Affair
    As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still full ...
  • Along Came Mercedes And Rocket Fuel
    We know that this is not a unique story and we know that it's probable that at least of third of all ad traffic is generated by bots. What interested ...
  • Traffic Fraud And Tennis Courts
    While those involved in the Mercedes-Benz / Rocket Fuel fake traffic story might play down the issue, it seems that the display world still wants to blame others in the ...
  • A Digital Media 'Manifesto'
    Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had no need for an introspective look ...
  • A Digital Media 'Manifesto'
    Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had no need for an introspective look ...
  • Of Media And Measurement
    What are we to believe, and consequently, what do measurement companies need to provide to remain relevant to advertisers' strategies? ...
  • Of Media And Measurement
    What are we to believe and, consequently, what do measurement companies need to provide to remain relevant to advertisers' strategies? ...
  • Lists, Lists, And More Bloody Lists
    I'm pretty sure that what I'm about to say is the internet equivalent of poking a kitten with a sharp stick. ...
  • Why I Don't Like BuzzFeed
    If you've been reading my columns over the last few months then you would be forgiven for thinking I am constantly in a state of seething rage about something to ...
  • Tesco Could Be Onto Something
    Two things struck me as a sat at my desk listening to the radio on a damp Tuesday morning in London. Firstly, what on earth were Tesco doing launching a ...