- Ello Again....
MAD London, Andy Oakes - Friday, October 10, 2014
Despite the negativity, Ello is offering something new, and perhaps we should be embracing that rather than be too quick to criticise. ...
- Say Hello To Ello Before It's Time To Say Goodbye
London Blog, Andy Oakes - Thursday, October 2, 2014
The scramble for Ello invites has been the talk of social media -- but does this new network have the right model to bring the fight to Facebook? ...
- From Russia With Love
MAD London, Andy Oakes - Friday, September 26, 2014
Russia represents a massive untapped market for many online brands, but applying a domestic mindset to an overseas campaign is doomed to failure. ...
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy
MAD London, Andy Oakes - Friday, September 19, 2014
The publishing world has been tentative at best when deciding on how to press forward with a digital content plan. Encouragingly, at least one seems to be getting it ri ...
- Future's Not So Bright After All
MAD London, Andy Oakes - Friday, September 12, 2014
Future publishing has always been held up as a digital leader, but giving away digital copies of magazines to print buyers is not the way forward -- it devalues digit ...
- Children Hold Digital Future In Their Hands
Online Media Daily Europe, Andy Oakes - Friday, September 5, 2014
Those born after 2000 are the most digitally savvy people on the planet these days. They are taught from an early age about use of social, cyberbullying and the bas ...
- Facebook Moves To Slow Click Bait
Online Media Daily Europe, Andy Oakes - Friday, August 29, 2014
So I expect that what we will see now is more articles that neatly provoke the readers into action, encouraging them to share or comment. ...
- Yahoo, Tell Us Again Why We Need You
MAD London, Andy Oakes - Friday, August 1, 2014
With more than 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Goog ...
- Yahoo, Tell Us Again Why We Need You
Online Media Daily Europe, Andy Oakes - Friday, August 1, 2014
With over 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Google ...
- A Plea On Behalf Of Native
MAD London, Andy Oakes - Friday, July 25, 2014
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review the labelling of paid content recommendatio ...
- A Plea On Behalf Of Native
Online Media Daily Europe, Andy Oakes - Friday, July 25, 2014
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which has now is forcing publishers and technology platforms to review the labelling of paid conte ...
- Seeing Value In The Trade Press Now
MAD London, Andy Oakes - Friday, July 18, 2014
B2B, Consumer and News media face many of the same challenges such as how to charge for content, how to keep ad and sponsorship rates high, how to compete ...
- Seeing Value In The Trade Press Now
Online Media Daily Europe, Andy Oakes - Friday, July 18, 2014
B2B, Consumer and News media face many of the same challenges such as how to charge for content, how to keep ad and sponsorship rates high, how to compete ...
- Time To Prune The Adtech Bush
MAD London, Andy Oakes - Friday, July 11, 2014
There simply aren't enough ad pounds around available to sustain all of the businesses competing for them, so surely it's inevitable that some will fall by the wayside. The probl ...
- Time To Prune The Adtech Bush
Online Media Daily Europe, Andy Oakes - Friday, July 11, 2014
There simply aren't enough ad pounds around available to sustain all of the businesses competing for them so surely it's inevitable that some will fall by the wayside. The probl ...
- As Tour Begins, Twitter Needs To Act
Online Media Daily Europe, Andy Oakes - Friday, July 4, 2014
With its high-profile doping cases culminating in the Lance Armstrong scandal, the sport has always fought hard to prove to the outside world that it is a credible sport a ...
- When Pay Disparity Is Good News
Online Media Daily Europe, Andy Oakes - Friday, June 27, 2014
So, the headline here is really 'Digital Industry still has gender issues but hey, we're not as bad as everybody else'. And it seems that further down the food chai ...
- What Video Learned From Display
MAD London, Andy Oakes - Friday, June 20, 2014
Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context is equally as important as t ...
- What Video Learned From Display
Online Media Daily Europe, Andy Oakes - Friday, June 20, 2014
Concepts like site-level transparency, viewability and clarity in pricing became more important because the end goal was fundamentally different; with video, the context is equally important as the
content. ...
- World Cup To Be A Social Affair
MAD London, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still fu ...
- World Cup To Be A Social Affair
Online Media Daily Europe, Andy Oakes - Friday, June 13, 2014
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet undefeated; the country is still fu ...
- Along Came Mercedes And Rocket Fuel
Online Media Daily Europe, Andy Oakes - Tuesday, June 10, 2014
We know that this is not a unique story and we know that it's probable that at least of third of all ad traffic is generated by bots. What interest ...
- Traffic Fraud And Tennis Courts
MAD London, Andy Oakes - Friday, June 6, 2014
While those involved in the Mercedes-Benz / Rocket Fuel fake traffic story might play down the issue, it seems that the display world still wants to blame others in t ...
- A Digital Media 'Manifesto'
MAD London, Andy Oakes - Friday, May 30, 2014
Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had no need for an introspective lo ...
- A Digital Media 'Manifesto'
Online Media Daily Europe, Andy Oakes - Friday, May 30, 2014
Various links in the buying chain have pointed at each other as the problem area whilst other individuals have said that the industry had no need for an introspective lo ...
- Of Media And Measurement
MAD London, Andy Oakes - Friday, May 23, 2014
What are we to believe, and consequently, what do measurement companies need to provide to remain relevant to advertisers' strategies? ...
- Of Media And Measurement
Online Media Daily Europe, Andy Oakes - Friday, May 23, 2014
What are we to believe and, consequently, what do measurement companies need to provide to remain relevant to advertisers' strategies? ...
- Lists, Lists, And More Bloody Lists
Online Media Daily Europe, Andy Oakes - Monday, May 19, 2014
I'm pretty sure that what I'm about to say is the internet equivalent of poking a kitten with a sharp stick. ...
- Why I Don't Like BuzzFeed
MAD London, Andy Oakes - Friday, May 16, 2014
If you've been reading my columns over the last few months then you would be forgiven for thinking I am constantly in a state of seething rage about something ...
- Tesco Could Be Onto Something
Online Media Daily Europe, Andy Oakes - Friday, May 9, 2014
Two things struck me as a sat at my desk listening to the radio on a damp Tuesday morning in London. Firstly, what on earth were Tesco doing launching ...