56 results
  • Applause For Tesco Taking A Digital Risk With New Smartphone
    Two things struck me as I sat at my desk listening to the radio on a damp Tuesday morning in London. Firstly, what on earth is Tesco doing launching a ...
  • Pilling On For Profit
    Why do some feel the urge to create an absolute maelstrom of comments and heap public humiliation on brands who make social media mistakes? ...
  • A Co-dependent Media Landscape
    It's not digital vs. TV or digital vs. print. It's digital as a part of the overall marketing and advertising spend vs. the world. ...
  • Attitude Adjusted
    I think it's important to point out that I've not gone straight from curmudgeonly industry sceptic to flag-waving fanboy just yet but whilst hosting the first OMMA Native London, I ...
  • Targeting In Stores? Bring It On
    I missed the announcement that Apple had a made subtle change to the last great hope of high street retail. What do you mean you don't know what I'm on ...
  • Looking At Media Automation
    The event looked at all elements of convergence in the digital world but the one that interested me the most was how the roles of agencies and in-house marketers were ...
  • The BBC Must Change, And Now
    There may be a nostalgic view of what the BBC has been but that's not one the former viewers of BBC Three will hold and neither will many of that ...
  • Games Aren't Just For Fooling Around
    Say you're sitting in a media agency, and somebody mentions that there is a media owner that has 100 million registered users. You might sit up and wonder who the ...
  • Progress On The Trade Body Front
    There are concerns among advertisers regarding the transparency and visibility around the programmatic trading process, which must be rectified before the true potential of this method of ad trading can ...
  • Keep Readers Foremost In Mind
    How many times have you heard media owners and commentators tell you that "x" is not a sliver bullet? Then compare that against how many times publishers rush at a ...
  • Digital Sector Needs Better Definition
    Sadly, the digital marketing world has failed to market itself very well for many years now. There are a few honourable exceptions but the majority are very poor in terms ...
  • London's Start-up Scene Is Thriving
    "London is on top of its game," says Joanna Shields, CEO of the government's Tech City initiative. "It has New York's urban diversity, LA's concentration of media, film, TV and ...
  • Taking On Princeton In A Pub Quiz
    So it seems Facebook is over. Again. Like the way flood warnings used to crop up once every two years in the UK, we now get them on a daily ...
  • Whither Local News?
    Last week we heard that AOL is relinquishing its control of Patch, a US site for local news that has always struggled to turn a profit. Patch will become a ...
  • 'You Get The Trade Body You Deserve'
    Last week, in my column on New Year's "Resolutions for The Digital Industry," I gave a fair amount of criticism to the UK office of the Interactive Advertising Bureau (IAB). ...
  • Resolutions For The Digital Industry
    As we head into the New Year, many will have set resolutions for 2014. Many will be well meaning, a chance to put behind any mistakes we might have made ...
  • Predictions For 2014
    2013 has been a pretty interesting year for the digital media world. We've seen the exponential rise of programmatic trading whilst also seeing publishers seek new revenues sources through native ...
  • Future's Ngin Drives Native Advertising
    A few weeks ago, I wrote somewhat cynically about the world of native advertising. My view was (and it's one I still hold) that it's rehashed sponsored content sell that ...
  • The Next Phase Of Digital Advertising
    I've spent a lot of my time over the last year talking and arguing about the online display market. I've spent a lot of time with publishers who tell me ...
  • Social Networks Must Lead In Responsibility
    The other day on BBC Radio I heard a shocking program about how far-right extremists were bullying Muslims on social networks, most notably Twitter. ...
  • Getting To Grips With Marketing To The Over-50s
    Last week, I wrote about the teen market leaving Facebook, partly because the network was becoming more and more popular among more mature users. I had read an awful lot ...
  • Teens Abandon Facebook, But That's OK
    Facebook, never usually shy in highlighting growth, made a pretty important point in its earnings announcement last month. The mere fact that it was seeing a "decrease in daily users, ...
  • Native Advertising: Back To The Future?
    One of the biggest buzz phrases around the digital industry this year has been native advertising. Publishers, perhaps slightly wearied by RTB and programmatic trading, leapt onto the band wagon ...
  • Social Media In Crisis: Helping Or Hurting?
    Last week, the southern half of England was hit by the St Jude's Day storm. The actual hard facts of the matter were that four people died, over 300,000 homes ...
  • The Battle Over Online V TV Rages On
    Last week, I attended the annual IAB Engage event in London. The IAB claim it's the biggest and best event of its kind in the UK (but when do event ...
  • New World Of Data Crunching Still Needs Human Touch
    The advent of programmatic trading, automated processes and tech platforms adds huge time savings and efficiencies so all is well with the world. We can all sit back and enjoy ...