17 results
  • Sports Sponsorships: Trying To Predict The Ups And Downs
    Of all the places for a marketer to be in sports these days, perhaps the most intriguing just might be the NBA. It might be in the midst of its ...
  • For Brand Marketers, Content Is The Beef
    I spent much of the past week on one of my many pilgrimages to New York City - the media capital of the world. From the YouTube Brandcast event that ...
  • Digital Sponsorship - Follow The Habits Of A 12 Year Old
    I heard a great story over the holiday break from a colleague about his 12-year-old son's consumption of digital media. The short version of the story is that my friend's ...
  • 2012 Trends: Sports Sponsorship Meets Digital Media And Entertainment
    This may be jumping the gun a bit - typically these annual prediction pieces come out in that slow week between Christmas and New Years - but I figure it's ...
  • Brand To Brand: How To React In Challenging Situations
    The past week has not been a stellar one for the wide world of sports. As the story has unfolded out of Penn State University, maybe we're witnessing the worst ...
  • Consumer Digital Video: More Than A Web Buzz Word For Sports Sponsors
    Buzzwords certainly make the Internet go 'round. From general categories like mobile and social, to the more recent consumer digital media phenomena like social games and daily deals, the Web ...
  • Wild Ride In College Sports Now = Long-Term Good News For Brands
    No sports business category is changing faster (some might say it's in turmoil) than college sports -- specifically at the Division I-A level. Just this weekend, Pittsburgh and Syracuse formally ...
  • New Partnership Paradigms: The Wave Of The Digital Future
    The story of how the Pac-12 (boy, that's still hard for me, a long time Pac-10 fan, to say) negotiated their recent television media rights deal provides good insight into ...
  • Football Season 2011: Social Media Accentuates The Experience
    I don't want to be the guy jumping the gun here -- but with the end of the NFL lockout in sight (final terms of the deal may be in ...
  • Women Remain An Untapped Market
    What is missing is more focus on this impressionable young female audience by the male dominated NFL, MLB and NBA to turn these little girls into big time sports fans ...
  • The Evolving Digital Dynamics Of Sports Event Coverage
    The sound bite coming out of ESPN's coverage of the first round of this year's NFL Draft seemed to make sense. Ratings for ESPN's prime time TV draft coverage fell ...
  • The Giants On Showtime: A Theme More Teams And Players Should Endorse
    Here's to a next phase in sports programming that becomes much more personal for fans, teams, players and sponsors -- and that, of course, doesn't drop the Giants out of ...
  • What AOL + Huffington Post Means For Sports Media
    Maybe it was coincidence, but the fact that AOL announced its acquisition of The Huffington Post at midnight ET after the Super Bowl made me think the deal announcement had ...
  • Where's My Digital Sports Bar?
    As I drove through downtown Seattle, I noticed the Seahawks banners and the "12th" man placards -- as well as the 12th man flag flying atop the Space Needle. Of ...
  • The Business Side, According To Dad
    As for the logos on the players, well, I think she sees that happening already now and that it's not far off to see them on jerseys and helmets. Maybe, ...
  • How Sponsorships Rise To The Top Of The Digital Media Selling Process
    Ultimately, the success of the collaboration between a brand and publisher -- and the effectiveness of any sponsorship -- is measured on multiple levels, but none more important than whether ...
  • How Supply And Demand Will Shape The Sports Content Business
    The power of efficient markets should allay concerns that digital media disruption will kill the business of sports content publishing -- or any content publishing for that matter. So long ...