6 results
  • Advertisers Need Attention Balance To Sell More Stuff
    To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers devote the majority of their time ...
  • Candidates Need To Break With Tradition To Win In 2014
    In “The Top 10 Worst Places to Live,” Michael Beach captures one marketing tragedy of local politics: DMAs don’t line up with political districts, so much of the homestretch ...
  • Online TV Versus TV Online: There's A Big Diffference
    When you watch -- or buy advertising -- in a "TV online" site, you know what you're getting. Online TV, on the other hand, is the homegrown content of the ...
  • Crashing Twitter
    The 2014 Oscars will long be remembered for the selfie that crashed Twitter and set a new high point for engagement. This was a watershed event in TV history, but ...
  • Finding Customers On Demand
    VOD beats the DVR as a viewer experience here. Complete show libraries are preset and loaded, so fans just click and play. Our nation of arm's-length device athletes want it ...
  • Do Advertisers Wait For Multiscreen Ad Metrics Or Grow Their Business Via Multiscreen Now?
    By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the point? And by "the point" I ...