12 results
  • The Rise Of Audience-Powered DSPs
    DSPs have evolved and have become much better at targeting people than just buying media. This shift to a tool focused on audience targeting rather than operational efficiency has led ...
  • Does Programmatic Media Work? Prove It!
    As usage grows and as more people learn about how it works, brands are starting to question the true value of programmatic media. Lower viewability, higher ad fraud, and more ...
  • Transforming Media Planners Into Programmatic Strategists
    Media planning agencies know that programmatic media needs to be ingrained throughout their organizations. As a result, agencies have been working with DSPs and digital consultants to teach their staff ...
  • Can Viewability Co-Exist With Programmatic Media?
    Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for measured impressions to guide advertisers, achieving ...
  • Planning A Programmatic Practice: How-Tos
    More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their current programmatic buys, most notably into ...
  • Audience Data 2.0
    The advertising industry has been using audience data in digital media for about a decade. In that time, we've discovered one ultimate truth: first-party data is king. For instance, retargeting ...
  • Why Doesn't My PMP Work?
    PMPs bring us closer to the vision of programmatic media: bidding on the right impression at the right place and time. Unfortunately, performance has been inconsistent. It's left some advertisers ...
  • UI Fatigue: The Need to Centralize Programmatic Access
    Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the ...
  • Can Viewability Co-Exist With Programmatic Media?
    Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for measured impressions to guide advertisers, achieving ...
  • Planning A Programmatic Practice: How-Tos
    More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their current programmatic buys, most notably into ...
  • From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
    Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most ...
  • Cross-Device Tracking Will Expand Mobile Advertising
    Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on one device, like a smartphone, and ...