11 results
  • Broadcast And Online Gap Narrowing With TV-Synchronised Advertising
    The cross-platform and device gap is being increasingly narrowed -- not just through second-screening but through synchronising second-screen activity with television advertising. ...
  • The Big Real Time Data Confusion
    It is digital, computers for that matter, that can help us figure out what's happening and visualise trends. Strava recently mapped all their collected bicycle routes worldwide. So why would ...
  • The Blue Ring
    I believe if we get some more cool features into an electronic piece that fits into a ring, why not? Wireless tech, hidden in a piece of jewelry. A bit ...
  • The Year Of Mobile! Not Really ... Or?
    Everyone seems to talk about mobile these days, not least when I was in Cannes this month. Yahoo gave a product show centred around mobile. Why is that? ...
  • Wearable Tech: Some Naked Thoughts
    I don't often get excited but if I do....it would be about monitoring, data and control. Who doesn't enjoy being in control? Who doesn't like to look at his life ...
  • What's The Point Of Multi-screen?
    When the TV is on, we can address the same audience on a mobile screen. I think that is exciting. ...
  • Why Login Data Is So Powerful
    After examining big data last month, I thought of exploring login data, which ultimately relates to the former. The idea of solving the connection between screens is key to data ...
  • Never-ending, Always-growing Story
    Everyone talks about big data and that it is all so important to use to target the right audience and user and so on. But how good is third-party data ...
  • Viewable Ads
    A new year, a new start for display advertising. Since the rise of RTB, we have been talking about more accountability in display, more like search, less waste and so ...
  • What Is The Second Screen Or Why Are We Discussing It?
    I recently chaired a conference about screens. This was very exciting -- but I keep wondering why we actually have to discuss this topic so often, and in so much ...
  • RTB Or Programmatic - What's The Difference?
    Okay, this question is drawn from the many digital industry conversations I have had in the last four years, yet even more so in the last four weeks. What is ...