16 results
  • The New Age Of Digital Advertising
    As of late, headlines have been trending in the advertising world that would make any Luddite proud. P&G recently made the claim that reducing its "digital" ad spending by $2 ...
  • The Two Big Winners Of 2014: Streaming And Programmatic
    2014 was a big year for video. Major shifts happened in the way media was purchased as well as served. These shifts will serve to change an entire industry ...
  • Winning The Cyber Monday Wars
    While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without a solid Cyber Monday strategy bett ...
  • Is NFC The Next Big Opportunity For Video Advertising?
    In Steven Spielberg's 2002 film "Minority Report," a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the more memorable details in the fi ...
  • Creative Crowdsourcing: Whom Does It Really Benefit?
    While more and more brands are beginning to embrace campaign crowdsourcing, creatives are growing wary of what may prove to be a very lopsided deal. ...
  • Content Production And The Agency Of The Future
    In the past decade, social media has risen from nothing more than an obscure dorm room pastime to nothing less than a cultural revolution. As the eyeballs of so ma ...
  • Facebook's Video Quality Problem
    Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting harder for a bigger share ...
  • 2014 Emmy Nominations Validate Viewing Format Revolution
    Last year, Netflix made history by being the first online-only content producer ever to be nominated for (and inevitably win) an Emmy award. The trend continued for the provider's origin ...
  • Context: New Standard For Online Video Advertising
    Context is a topic often covered among advertisers. The goal of reaching an audience with a relevant message is age-old, and technology has allowed us to get better and bett ...
  • Facebook Video Analytics: From Subpar To Competitive?
    For Facebook to be a serious player in video advertising, media buyers need more insight into how its videos perform. The current analytics are, in a word, subpar. They la ...
  • The Age Of The 5-Second Hook
    The 5-Second Hook is a simple concept, but an entirely new consideration for advertisers. The rise of native advertising and YouTube's TrueView has made the "skip" button a ubiquitous artifa ...
  • Five Ways To Get Great Performances In Branded Videos
    The days of the yearly half-million dollar TV spot are dwindling. The trend toward nimble, efficient content production continues. However, there's one cost that's remained rather constant: talent. Celebrities a ...
  • 'House Of Cards' And A Reminder Of Spoiler Etiquette
    Valentine's Day 2014 saw the premiere of season 2 of the seminal Netflix series "House of Cards." The first streaming-only "TV" show to win both major Emmy and Golden Glo ...
  • Streaming And The Golden Age Of Episodic Content
    So I finally dedicated the time to delve headfirst into HBO's "Deadwood." The much-celebrated but short-lived, gritty Western series met what most fans would consider a premature demise. The sh ...
  • It's Time To Stop Casually Throwing Around The Word 'Viral'
    As brand and agency folk, it's easy for us to get all doe-eyed at the prospect of that next campaign spreading like wildfire and getting a billion YouTube views. ...
  • Publish Once, Share Everywhere (P.O.S.E.) For YouTube Success
    Google made headway in the early search engine wars by pushing relevance and authority as key components of its algorithm. SEO became less about the keywords and more about t ...