256 results
  • The Changing Face Of My Brand Loyalty
    I used to be quite brand-loyal, with British Airways, for example, a favorite. But that's shifted as airlines have drifted to a very mediocre middle. ...
  • Marketers Know Good Deal When They See One -- Or Do They?
    Proof points for digital remain elusive, especially in terms of brand building and other, broader marketing objectives. ...
  • Survival Of The Fattest
    Agency holding companies are fat and are getting fatter, investing heavily in data-driven marketing service providers. ...
  • Repair Before You Replace
    What I learned from my quest fix a an expensive amplifier at two very different sound equipment shops. ...
  • The (Continuing) Importance Of Brand
    Brand power is awesome, yet most marketers focus on on the back end of the sales funnel - chasing a sale. ...
  • Agency Pitch Controversy That Isn't
    General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting. ...
  • Why Marketing Change Management Fails
    The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic. ...
  • To Combine Or Not To Combine? That Is The Agency Holding Company Question
    Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand. ...
  • Digital Ad Fraud Down: What Does That Really Mean?
    Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 billion global digital ad market. ...
  • Half My Data Is Effective -- But Which Half?
    When I had the privilege of working with the late Simon Broadbent in the U.K., the advertising effectiveness research bug bit me firmly in the you-know-what. ...
  • To Fix Workforce Diversity Problem, We Need To Solve Recruitment Problem
    Looking for your first job, you rely on job boards and recruiter tools. For more senior positions, you rely on your network. Both factors are biased. ...
  • In-Housing Is Not Killing Creative Agencies -- Though It IS Hurting Them
    Unilever recently reported it had saved about $500 million in 2018 by taking agency services in-house, leading to much speculation. ...
  • The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The Argument
    Advertisers continue to plow enormous amounts of money into digital advertising, and organized crime (let's call it what it is) is now simply part of it. ...
  • We Are All Frauds: The Way We Advertise Does Not Work (Says Havas)
    Shockingly, a Havas study issued every two years since 2008 shows consumers around the world couldn't care less if the majority of brands disappeared overnight. ...
  • 6 Advertising Challenges To Resolve -- And 1 Cause To Address
    The WFA has issued a call to action to the industry we all represent. It's asking for ideas on six topics, which will be evaluated prior to the Global Marketer ...
  • The Fragmentation Of Viewing Audiences And The Ad Sales Conundrum
    Let's say you're the CEO of a TV company. How do you grapple with programmatic, becoming less ad-dependent, launching a VOD platform? ...
  • Agency Holding Company Model Is Broken -- And Fix Is Unclear
    The ecosystem is typically fragmented across a range of agencies, service providers and consultants, as well as internal partners and service providers. ...
  • The Big Idea, Revisited
    It was two hours past midnight, now 2019, and the CEO of the biggest social media company in the world was sitting quietly at home, staring into the fire. ...
  • Let's Review My 2018 Predictions
    Here's my end-of-year performance review: I did OK on predictions about AI, data and voice-controlled assistants. ...
  • Purpose Marketing Could Help Restore Marketing Trust
    If you don't convince your consumer you're fully onboard with doing business conscious of environment, diversity, etc., you are likely vulnerable to obsolescence. ...
  • Four Key Marketing Ecosystem Trends
    I was privy to a great cross-section of hot topics, opinions, new ideas and great work while attending a few industry conferences over the last month. ...
  • Data, Trust -- And Flying Pigs
    Data and trust should -- and could -- go together. But the choices we have made as an industry have severely damaged the relationship between the two. ...
  • Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy
    The ANA released a report on "in-housing" agency functions that sheds some important light on a trend unlikely to end any time soon. ...
  • Lessons Learned From Start-Up Pitches
    Number one: A focused presentation with a clear goal sharpens the deck. ...
  • The End Of 15% Agency Commission?
    In a story not widely reported, two large media sales companies in the Netherlands have done away with 15% commission. ...
  • Keeping Marketing In-House Can Have Unintended Consequences
    Marketers, driven by the promise of lower cost and better/faster execution, often find the grass is not much greener on their own side vs. on the agency side. ...
  • Buying An Online Ad Is Like Booking An Airline Ticket
    Digital ad pricing is about as clear as mud -- in the same way airlines' fees can be wildly different for two seats right next to each other. ...
  • Streaming Is Challenging Live TV
    Linear TV was still the live-event king during the FIFA World Cup, but numbers were up significantly for live streaming of the event. ...
  • NYIAX: Quiet Revolution, Or Further Nail In The Coffin For Transparency?
    I am not an expert digital advertising technologist by any stretch of the imagination, but I follow closely what happens in digital ad and marketing tech, since it's having such ...
  • Forget FANG -- Here Comes FAWA
    I would say that FAWA - encompassing Facebook, Amazon, Walmart, Alphabet - is better for digital advertising than any combination that involves fewer letters. I expect Walmart Media Group to ...