256 results
  • The 8 Media Partnership Commandments
    The World Federation of Advertisers has issued its eight "principles for partnership" in a Global Media Charter published last week . In it, the WFA outlines some ways to improve ...
  • Despite Scandals, World Cup Remains Marketers' Draw
    It's no doubt true that FIFA's brand name has an enormous smudge on it, which won't be going away anytime soon. However: While the global football-loving population positively hate FIFA, ...
  • The Five 'Whys' To A Pitch
    If you are or ever have raised a toddler, you are very familiar with the "why" phase, where every request or instruction is met with a "why?" This is exhausting ...
  • Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
    Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a shocking idea. Not so much that ...
  • Marketing Procurement Trends In 2018
    Here are some takeaways from the ANA Financial Management Conference in Hollywood, Fla., which I attended earlier this week. First of all, a more appropriate name for the event would ...
  • The Martin Sorrell Integrated Marketing Legacy
    With the departure of Sir Martin Sorrell, many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, ...
  • We Hate Digital Advertising/We Love Digital Advertising!
    Both marketers and consumers are conflicted about digital advertising, according to recent events -- and WARC's recently published Global Ad Trends report. ...
  • Facebook, WPP, Publicis Work On Their Future
    I guess we have to talk about Facebook first. I was astonished to catch a recent Facebook Live broadcast in which Vice President Global Marketing Solutions Carolyn Everson hosted a ...
  • Television's Marketing Problem
    Perception is reality -- and marketers think Big Online outperforms network TV when it comes to consumer reach. That perception is in stark contrast to the realities of TV's ability ...
  • Agencies,' Clients' Creative Excellence Blame Game, 2018 Edition
    This week saw the release of the 2018 Agency Productivity Report published by Canadian software company Function Point in partnership with the AgencyManagement Institute (AMI). AMI supports small and mid-size ...
  • The Human Side Of Modern Agency Pitches
    Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen five or 10 years ago. Agency ...
  • Total Video Ratings: NOT The Solution For Cross-Screen Measurement
    Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again questioning the wisdom of those ever-growing ...
  • The Problem With Facebook
    Brian Wieser from Pivotal Research is a wise man. He is also a bit of a contrarian at times. For instance, he predicts that Facebook and Google continue to be ...
  • Marketing's 2017 Shiny Object Obsessions? Bah, Humbug!
    It's literally almost the end of the year. A heavy burden rests upon me as I stand between you and MediaPost 2018. I feel I must write words of wisdom, ...
  • Agency Pitches: A Review
    Over the last few weeks, as I watched various agency presentations, it was amazing to see pdf pages from marketers' briefs come to life in ideas, proposals, and demonstrations of ...
  • I Am Television Advertising, And I Have A Problem
    Bad news for advertisers, agencies and TV networks: More and more entertainment content that doesn't rely on ad revenue and advertising so terrible that it drives customers even more to ...
  • Digital Is NOT Making Us Smarter
    The new paradigm I would like to propose is that digital "everything" is making us more accountable and transparent -- but not smarter. Let me explain. ...
  • The Second Coming Of Pitch-A-Palooza: What's Different, What's The Same
    Just when the agency holding companies thought that the worst of the pitch avalanche was behind them, we find ourselves in a second wave. And this second wave (2017/2018) actually ...
  • Are Agency Careers A Dead End?
    A couple of years ago, I asked the readers of this column "Would You Want To Be A Media Agency CEO In 2015?" The point was that the role of ...
  • The Much-Needed End Of Marketing Cycles
    According to a recent survey, all respondents -- marketing-driven advertisers -- ranked their own internal process, or "way of working," as their biggest obstacle to delivering effective marketing strategies. ...
  • The Disappearance Of Advertising-Supported Media
    We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The biggest challenge seems to be not ...
  • A J.K. Simmons-Inspired List Of The Three Biggest Reasons For Marketing Change
    The Farmers Insurance's campaign tag line, perfectly delivered by Oscar-winning actor J. K. Simmons, is: "We know a thing or two, because we've seen a thing or two." I love ...
  • The Agency Holding Company Model Is NOT Dead -- Just Challenged
    After WPP's poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin's agency conglomerate, and the ad agency holding company model in ...
  • P&G, ANA -- And The Big, Bad Agency Holding Companies
    The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes - and now by murky advertising production practices ...
  • Storytellers, Content Factories And The Diminishing Role Of Influencers
    You know that something has become "a thing" when that something finds its way into marketing speak and marketing titles. The city of Detroit has recently appointed Aaron Foley as ...
  • Chief Endangered Marketing Officer
    I have written in the past that the CMO of today is really the chief advertising officer, because many of the traditional CMO duties have been taken over by chief ...
  • The Disconnect Between Buyers And Sellers In Advertising, Marketing
    I wanted to talk to you about the art of the deal. No, not that one, but the one in marketing and advertising sales. Over the last few weeks I ...
  • Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!
    Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers ...
  • A Little Media Island Called The USA
    I have been straddling the European and North American continents for most of my professional and personal life, and I have always had the benefit of exposure to both. Let's ...
  • Digital IS Mainstream Media, Agency World Adjusting
    Attentive readers will have noticed that today's column has a new name, and I guess we must talk about that first. We are now known as "Media Insider" versus our ...