256 results
  • The Reinvention Of TV
    We are just coming out of the annual ritual that is the TV upfronts. The news seems to be that ratings are down, prices are up and commitments to buy ...
  • Back To The Future: What Marketers Want
    I spent last week at The Festival of Media Global in Rome. There were on-stage discussions with global leaders from P&G, VW, Burberry, Lastminute.com and many others. It was an ...
  • Blurred Lines
    Marketers are questioning the wisdom of sharing their confidential data, be it media, agency pricing or other proprietary content, with consultancies who are now themselves at the same time (digital) ...
  • Coke, P&G: Two Very Different Ways To Handle Crisis
    Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald's, Domino's, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at ...
  • Working Vs. Non-Working Budgets: Outdated Metric
    A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and the media agency devised a media ...
  • Storytelling And Research: Fumbling Around In The Dark
    I think it's fair to say that consumers have embraced the new "stories" platforms to express themselves to their friends, family members or hundreds of thousands of followers. I'm just ...
  • Let's Play Ball: Sports Sponsorship Hits And Misses
    Many of you know that I am a bit of a sport sponsorship snob. Having worked for two of the biggest global sports sponsors, and been closely involved in the ...
  • Agency Compensation: Toward A Deliverables-Driven Project Model
    All agencies and most marketers still tend to think in terms of long-range client-agency relationships. But I think it might be time to throw that "Mad Men"-era thinking overboard and ...
  • The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
    How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than U.S. advertisers on addressing YouTubegate. When ...
  • The UK Is Moving Faster On Digital Ad Transparency
    It has been quite the week in digital advertising land. We received news that in the U.K., the British government's digital advertising had appeared next to porn and terrorist content. ...
  • Multichannel Attribution Confusion
    If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some white papers are insightful and good, ...
  • Advertisers And Agencies: Money Talks
    We are rapidly approaching the nonsense -- er, the annual ritual, that is the upfronts and NewFronts. And because it is always about the money, let's look at some of ...
  • Marketers Need To Look Inside Before Issuing A Pitch
    How often do you see marketers calling for a pitch simply because there is (a) a new head of marketing, or (b) for whatever reason, the current agency has been ...
  • Agency Holding Companies' Series of Unfortunate Events
    It's a tough time to have a senior job on the agency holding company side. P&G exec Marc Pritchard's call to arms to right the ship that is (digital) advertising ...
  • AI Is Here To Kill Your Job (2017 Edition)
    Loyal readers know that I have frequently written about "the dawn of the robots." A recent flurry of articles on the subject of our automated future has more than strengthened ...
  • P&G Wants To Drain The Digital Advertising Swamp. Who's Going To Step Up?
    Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear ...
  • Tearing Down The Walls (But Not The One That Matters)
    Tthere was kind of a big bang last week from Ogilvy & Mather, which announced it was reintegrating the manifold O&M USA subsidiaries into one company - with, surprisingly, one ...
  • When The Going Gets Tough...
    We are living in very uncertain times. Uncertainty is a challenging problem, because the human mind is conditioned for survival. Facing uncertainty, your instinct will automatically drive you to choose ...
  • Marketing AI: How Not To Make An A.R.S.E. Of It
    The whole of CES was buzzing with AI promises, debates, and showcases.The only thing is, I don't think we are really talking about artificial intelligence. ...
  • Global Marketing Procurement Community Reveals Top Three Issues For 2017
    In December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to the spacing of the holidays I ...
  • In 2017, Let's Make Advertising Great Again!
    Every year since I started writing here back in 2013, I have looked back and tallied how well I did in terms of generating "Shares," "Recommendations" and "Comments" for the ...
  • Advertisers, Media Agencies Are Having The Wrong Conversation With Media Owners
    Thanks to the data that digital creates, very disparate media offerings -- from radio networks to OOH companies -- are actually capable of many of the same things. And as ...
  • Bundling And Unbundling: Consumers Vs. Advertising Industry
    All sorts of news was vying for attention this past week. Accenture evolved its marketing services offering further, buying top UK creative agency Karmarama. And as a further proof point ...
  • Media Trading Transparency: Where There's Smoke...
    It's undoubtedly true that advertisers have cut back on the fees they pay agencies for their services. There is a chicken-and-egg question here: Has this happened because agencies seem to ...
  • Giving Thanks To Our Broken Industry
    It is Thanksgiving this week, and it is customary to share what you're thankful for. So here goes: ...
  • Media Buyers, Dodos, Predictions: I'm Sticking To Mine
    On Sept. 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be the date I wrote a blog ...
  • If You're Not With Us, We're Against You
    For me, the story of the year remains the ANA/K2/Ebiquity review of U.S. media practices - especially how the industry has been completely impotent to do anything productive with that ...
  • Why Low Morale At Agencies Is Also A Marketer Problem
    You may have heard about the study that shows that morale at agencies is at an all-time low. Where morale is low, the chances of having mediocre talent working on ...
  • Want Better Advertising? Write Better Briefs!
    Last week, I wrote about the relative lack of attention to the creative output of agencies, who are paying too much attention to tech, data and digital in general, while ...
  • The Existential Crisis Of Art, Science And Dollars
    Agency leaders are standing at the proverbial crossing. Only this is not the standard T-crossing where the road leads either left or right, nor is it a fork in the ...