256 results
  • 'Vogue,' Vloggers And Other Shifting Tides
    My son, who is 15, has this little joke. I use him frequently as my n=1 sample audience to try and learn about new platforms, games, language, etc. Whenever I ...
  • The Terrifying Monster Called Digital Advertising
    There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as real as only your imagination allows. ...
  • Dickens Of A Time For Digital Advertising
    As I have said in some of my presentations, every week it seems the famous lines from Charles Dickens ring so very true: "It was the best of times, it ...
  • The Devaluation Of Sports Sponsorship Rights
    Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what ...
  • The New Normal In Agency-Client Relationships
    For reasons you will understand, I can't go into the details of the landmark solution that was engineered for McDonald's with Omnicom. It also won't surprise you that some of ...
  • Global Marketing Spend? Decline, Decline, Decline
    About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of "the state of marketing" by region. ...
  • Let's Be Radical In 2017!
    Many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans. And I ask you: why not be radical? ...
  • The Arms Race In Ad-Block Land
    Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks at Adblock Plus had provided an ...
  • First Screen, Second Screen, Olympic Screen
    I have looked up a number of athletes who are currently in Rio. And it is amazing how good most of them are at "marketing" and "branding," even though their ...
  • A Second Half Of 2016 Filled With Divorces And Separations
    As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in ...
  • Targeting Follies: Youtube Thinks I'm A Woman, Web Sites Think I Should Hire Myself
    Last week, I was traveling and missed late-night reactions to the Republication Convention. So I turned to the trusted Interweb to catch up with Stephen Colbert, James Corden, Samantha Bee, ...
  • Perception Is Reality -- And That's True For TV And Pokemon Go
    We are about halfway into 2016. So how is the year shaping up against some of the predictions for this year? Well, many are proving to be true. The ANA ...
  • Creating Distraction From The Real Media Transparency Issues
    It would seem convenient for agency holding companies to sow some seeds of doubt about the integrity of Ebiquity, which is heavily involved in the U.S. media transparency investigations. So ...
  • Cannes Is No Longer An Ad Festival
    Did you go to the Cannes Lions ad festival? Lucky you. A week (or a couple of days) in some of the most opulent (and expensive!) hotels in Europe, or ...
  • Digital Ad Fraud: Perhaps The Most Fixable Problem Today
    The Association of National Advertisers(ANA) report on media transparency, the World Federation of Advertisers(WFA) report on digital ad fraud, the Interactive Advertising Bureau(IAB)'s Trustworthy Accountability Group, and even Google's DoubleClick ...
  • The Really Guilty Party In The ANA Debate? Advertisers!
    So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of agencies using all kinds of smoke ...
  • Mary Meeker Addresses The Future Of Broadcast -- Sort Of
    The industry was abuzz last week with rumors that the long awaited Association of National Advertisers agency holding investigation report was going to be published by Friday. Business Insider and ...
  • When In Rome: Listen To Marketers, Explore Tech, Experiment
    I attended the 10th edition of the Global Festival of Media in Rome last week, and I was fortunate to host the marketer-exclusive sessions that went out under the Brand ...
  • What Is Your Learning Plan?
    One thing I pride myself on is that I always try to learn. Most Sunday nights I try my hand at cooking a dish my wife and I will have ...
  • A Firestorm, Financial Collapse -- And A Way Out?
    My article last week, which referenced a study published by Group M, caused a minor firestorm. Joe Mandese, our "Capo di tutt'i capi" here at MediaPost, must be happy, as ...
  • Leading Global Media Agency Dismisses Effectiveness Of Digital Media
    Here is one of the world's leading media agency holding companies effectively telling us that the massive and growing digital investment is largely not effective. ...
  • A Word About The Importance Of Words
    It was the 400th anniversary of Shakespeare's death this weekend. It's quite an achievement to be remembered for what you wrote over 400 years later. The British bard was obviously ...
  • Three Golden Rules To NOT Screw Up IoT And AI
    The Internet of things and artificial intelligence, or IoT and AI: two acronyms that are currently dominating everyone's newsfeed, imagination and fears. Both come with the huge promise of making ...
  • Hey, Agencies: Marketers Are Pretty Clear About What They Want
    In the movie "What Women Want," Mel Gibson plays an ad executive who, after a freak accident, discovers he can hear women's private thoughts. He of course uses this great ...
  • The Demise Of Brand-Building
    In the hoopla that is modern marketing, it appears that brand-building is taking a bit of a back seat. And when I say "back seat," I mean it's becoming less ...
  • Transparency An 'Opt-In' Choice, Say The Agencies
    There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are weeks I am frustrated, angry and ...
  • The Next Revolution Will Not Be Televised, But Instant-Messaged
    eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is also one for you if you ...
  • The Next Revolution Will Not Be Televised, But Instant-Messaged
    eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is also one for you if you ...
  • Before You Build A Content Factory, First Build A Listening Factory!
    One of the most-quoted strategies to overcome consumer-reach challenges is to develop "content factories" that have the ability to break through with engaging storytelling efforts so attractive they will be ...
  • The One-Two-Three Sucker Punch That Is Killing Digital Media
    Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system designed for many things, but not ...