256 results
  • The Only Thing Worse Than Being Talked About: NOT Being Talked About
    In April 2014 I wrote about what I dubbed SMFPs, or Social Media Faux Pas, defined as a sudden outburst of social media sharing stemming from an accidental or poorly ...
  • CMOs Want To Know: Which Naked Disney Princess Are You?
    No worries, today's column is not about anything naked, Disney or princesses. But it is true that marketers both directly and indirectly keep this kind of clickbait nonsense alive. ...
  • Super Bowl 50 Killed The Super Bowl Star
    It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata morgana" and "manana." The dictionary explains ...
  • The ANA And 4A's Have -- Predictably -- Split On Transparency
    We have written here before about the alleged improprieties that agency holding companies, and especially their media and digital outposts, may have conducted with their clients' money. For decades, rumors ...
  • The Fourth Industrial Revolution Might Cost You Your Job
    I have written frequently about the increasing threat that is marketing automation. My point has been that it will turn out to be more of a job killer than a ...
  • Minor Marketing Ailments: Stuff We Should All Stop Doing
    We are 18 days into the new year. How are your New Year's resolutions going? I was in the gym this morning, and it was not very busy. Seeing as ...
  • The Big Challenges For Ad Tech In 2016 Are The Same As In 2015
    Last week, fellow Online Spinner Cory Treffiletti opined that the glass is half full for ad tech. am slightly less optimistic -- ever the party-pooper -- and my concerns are ...
  • What 'Downton Abbey' Can Teach You About CES
    Are you in Vegas (baby)? I understand why CES is one of the annual "pilgrimages" we, the industry, must make. But to be honest, I believe we should agree that ...
  • My Year-End Performance Evaluation
    It has been quite a year for our industry. We saw an unprecedented number of big account pitches, which turned out to be more of a rearranging of the deck ...
  • In Honor Of My Dad
    My dad just passed away. I happen to think he was the best dad in the world. A day before he died, he asked me to write down a few ...
  • Why Change Agents Are Destined To Fail
    As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who "thinks radically different ...
  • It's The End Of The World, And We Blissfully Ignore All The Warning Signs
    When I was studying marketing, I was fascinated to learn about cognitive dissonance. Typically, this means finding "convenient truths" or beliefs that mitigate the inconsistency. Humans display this behavior all ...
  • 'Tis The Season For Looking Back -- And Ahead
    It's that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for ...
  • To Procurement Or Not To Procurement
    I realize the headline for this article is not proper English. But I decided on it because Pepsi made headlines last week by announcing it was abolishing marketing procurement, and ...
  • Five Golden Rules To Remember In Budget-Setting Season
    I thought this would be a good time to remind you of your aspirations to finally evolve your plans from where they have been for the past decade, making them ...
  • What You Say Is As Important As Where You Say It
    In an interview I read last week, Babs Rangaiah, Unilever's vice president of global media innovation and ventures, conveniently summarized all the current challenges of delivering brand content to consumers ...
  • Why Change Agents Are Destined To Fail
    As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who "thinks radically different ...
  • For Advertisers,The Race To The Bottom Has No Winners
    A lot has been written about last week's announcement that the Association of National Advertisers has instructed Ebiquity and K2 Intelligence to investigate if agencies are really as devious as ...
  • Maybe Television ISN'T The New Television
    There is a new book out by Michael Wolff called "Television is the New Television." I have not read it yet, but have seen various reviews of it. It seems ...
  • It's Monday Morning -- Do You Know Where Your Consumers Are?
    It isn't easy being a marketer today. If it isn't ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren't ...
  • Next On Consumers' To-Block List: Content Marketing!
    It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In one session, Google's head of advertising, ...
  • Let The Blame Games Begin!
    If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay to ban intrusive and non-relevant advertising ...
  • Media2020: Five Marketing (Pipe)Dreams
    In a recent study, 200 senior marketing and media decision-makers revealed their dreams and aspirations for the year 2020 for our beloved profession. It is fair to say that many ...
  • The Future Of Marketing As A Result Of The Self-Driving Car
    As we all know, a lot is happening in marketing automation. In a conversation about this topic the other day, it struck me that we, as an industry, are perhaps ...
  • Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela
    The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina Rodriguez and her TV family, friends ...
  • Dear Marketers: Really? But Thank You!
    Every now and again even I, with all my rational wisdom (I am, after all Dutch) have to throw my hands in the air and say to a particular marketer ...
  • #Ourdigitallivesmatter
    Not a week goes by when we don't find confirmation of the fragility of our digital and mobile existence. By now your identity has probably come into the hands of ...
  • The Wolf Of Madison Ave.
    Last week I talked about how agencies perhaps need to radically reinvent themselves. I made that recommendation on the basis of studies from both the U.S. and the U.K. by ...
  • The Break-up: Clients And Agencies Have Fallen Out Of Love
    I am very sad, as it looks like I will soon be like the child of divorced parents. In my past life, I have been an agency man for almost ...
  • Most Consumers Do Not Care About Brands
    For a few years, media agency group Havas has published an annual index of "Meaningful Brands." The index measures if consumers could see themselves living without brands X, Y or ...