256 results
  • The Airwaves Vs. Ones And Zeroes
    We had good fun last week with my post about live TV slowly but surely losing its once-almost-unattainable perch. Lots of discussion ensued. The TV vs. digital wars seem to ...
  • Live TV Viewing Is Dying By A Thousand Paper Cuts
    Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recently shared a bunch of numbers on the evolution of U.S. screen time from 2008 to the first quarter ...
  • The Self-Fulfilling Digital Media Ecosystem
    "If you build it, they will come" is an iconic movie sentence from the equally iconic "Field of Dreams." It has been used in many a business presentation, especially in ...
  • Switching Cable Companies: Not The Horror Show You Might Expect
    I just moved to a new home in a new (to me) town in a new (to me) state. This meant changing cable providers for the third time in six ...
  • Silicon Valley, Silicon Alley And Henry
    Last week I was fortunate to meet with start-ups on both the East Coast as well as the West Coast -- in other words, Silicon Alley followed by Silicon Val ...
  • Twitter's Death Warmed Over
    Twitter has been declared dead more than most of its digital contemporaries, finding itself in the unenviable company of BlackBerry, Yahoo, AOL, MySpace and Ello. And don't get me wrong, ...
  • The Five Reasons For The Media Agency Pitch Avalanche
    One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews ...
  • The One Slide From Mary Meeker That (Still) Makes No Sense At All
    Last week, somewhat lost in the FIFA farce, KPCB's oracle spoke: Mary Meeker presented her annual "Internet Trends" report. This report is highly anticipated each year, and is perhaps the ...
  • A Trip Down The Information Superhighway Memory Lane
    A 1995 book, "Teach Yourself the Internet," shows how quickly the world has changed from that time -- but also provides a clue to a better Web (and Web a ...
  • How (Not) To Win An Industry Award
    I am writing to you this week from the Festival of Media Global. In a sign that I'm now truly old, I was asked to be Emeritus Chair of the ...
  • Mind The Gap: Agencies Are From Venus, Clients Are From Mars
    Following on from the gap we identified last week between brand marketing and the sales/trade/shopper marketing teams, the ANA has delivered a different gap analysis in a new report called ...
  • Omni-Channel, Multi-Channel, And The One Magic Missing Ingredient
    Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, but apart from the Nielsen study, ...
  • Nielsen's Screen Wars Research: Reasons Why Every Screen Matters
    Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as an industry are struggling to redefine ...
  • Nielsen's 'Screen Wars' Research Provides Reasons Why Every Screen Matters
    Nielsen has recently published a study called "Screen Wars: The Battle For Eye Space In A TV-Everywhere World," and it is fascinating. First of all, the title indicates how we ...
  • Three Surefire Ways To Get Yourself Fired This Week
    It's spring, the time to clean and start anew. Perhaps you have been contemplating a new direction for your career, or perhaps you have been looking for an excuse to ...
  • Why $5 Million Is The Same As $5 Billion
    In the past week, articles about billion-dollar transactions were flying around as if money meant nothing. For example, Comcast launched an entrepreneurial venture with $4 billion to play with. Both ...
  • The Start-Up Revolution Is NOT A Media Revolution
    When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement. This is driven, ...
  • Five Things That Make Me Question The Maturity Of Digital Advertising
    What are your top five irritants in digital advertising today? I can tell you mine: ...
  • Facebook Still No. 1 For Teens -- But Is It No. 1 Ad Medium?
    Facebook is the truly big thing if you're after teens. As an advertising medium, Facebook is also No. 1 in social media ad spend, commanding 71% of the total -- ...
  • The TV Haters And TV Advocates Debate
    The "haters" are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue that TV is still a formidable ...
  • Can Someone Please Uberize The Video Ad Model?
    It's easy to forget that the TV industry is in a real pickle. We forget because we are spoiled with content like "House of Cards" (Netflix) or "Bosch" (Amazon), and ...
  • Why Jennifer Aniston Sounds Like She's On Helium -- And Marketers (Maybe) Shouldn't Trust Their Media Agencies
    Forgive me for not talking about the Oscars, but I once again find reason to rant on the basis of a bunch of news stories that caught my eye last ...
  • The Rebranding Of A Century-Old Marketing Challenge
    Don't say I don't love you, dear reader, because today I have decided to talk about Fractional Attribution. I just KNOW that you care about this deeply. ...
  • The CEO Is The New CMO
    In the olden days, marketing consisted of 4 Ps (Place, Price, Promotion and, of course, Product). This approach made perfect sense, as each P defined a critical part of what ...
  • I Don't Usually Watch Advertising, But When I Do...
    No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super Bowl is just a cultural challenge ...
  • Would You Want To Be A Media Agency CEO In 2015?
    Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. The current media agency income model ...
  • It's Time To Face Some Advertising Truths
    One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on business results is not proven or ...
  • Maybe TV Networks Are Smarter Than We Think
    Apart from New Year's predictions, this is also the time of the year that agency networks share their updated projections on (global) ad spend. The good news is that marketing ...
  • Year-End Performance Review: I'm Confused
    It is customary in most companies to perform a year-end evaluation of the people that work for them, as well as for the people they work with (like agencies and ...
  • Annual Predictions Are Easy -- I'll Prove It With This Post
    When it comes to marketing and advertising, I recently realized that predicting is actually not very hard at all. And I am going to prove this to you with this ...