256 results
  • Hey, Twitter: Stop Trying To Be Facebook!
    I am confused about Twitter's approach to try and be Facebook. Twitter's latest effort is the integration of photography in its timeline, as the company just announced in an email. ...
  • Procurement And Marketing Go Together Like...
    Recently the World Federation of Advertisers (WFA) released a report that updated research from 2011 on the status of agency remuneration by marketers. Soon there were many articles written about ...
  • Short-Term Vs. Long-Term Effects Of A SMFP (Social Media Faux Pas)
    Did you see the US Airways porn tweet? The #myNYPD disaster? The Air Canada breaks suitcases video? OMG! WTF? #someonesgettingfired! #epicbrandfail!! ...
  • Why Marketing Needs General Sun Tzu 2.0
    Over the last 18 months, I have been fortunate to work with quite a few CMOs and integrated marketing leaders from many well-known brands. All these senior marketers are very ...
  • Industry Comes Together To Discuss Future; TV Is Completely Absent
    Earlier this week I attended the Festival of Media Global in Rome, Italy, where I chaired all the sessions in a conference room aptly called "Pantheon." ...
  • The Next Big Thing Will Most Likely Not Be Made In America
    It is fair to say that we pay pretty close attention to Silicon Valley and Alley. Perhaps we are even a little obsessed. Sure, the Valley/Alley matters. But they also ...
  • Instagram Now Bigger Than Twitter On Mobile -- And Why That Doesn't Matter
    Nielsen created ripples last week when it released data showing that Instagram has on average 32 million monthly smartphone users, versus Twitter with "only" 30.8 million. Oh, the humanity! Our ...
  • Five Industry Expressions I Want To Ban Immediately
    Once upon a time, in a universe far, far away, I worked on the agency side. While living and working in the '80s and '90s in swinging London, I was ...
  • Can Brands Selfie Themselves To Increased Market Share?
    The Oscars are well and truly in the history books. Especially so because of the Ellen selfie, using a Samsung Galaxy Note 3. And perhaps a little due to a ...
  • Advertisers And Agencies: Do You Want To Be At The Table, Or On The Menu?
    Dear all: How are you? As you know, I love you all dearly, even if I don't show it every day. I have spent my entire career in your presence ...
  • Media Inflation Is 'The Big One'
    One of the contentions my co-author and fellow Online Media Spinner Joseph Jaffe and I are making is that "The Big One" is coming -- or, actually, has arrived. The ...
  • Software Is Eating Marketing -- And Your Job
    On Aug. 20, 2011, Marc Andreesen published a now-famous article in the Wall Street Journal under the headline "Why Software Is Eating The World." It was a bold, inspired and ...
  • OK, Glass, I'm Disappointed
    In mid-December I trekked to the New York Googleplex Glass Annex (Glass-plex?) to pick up my Glass (glasses?). I have been experimenting with Glass for almost a month, while CES ...
  • 2014 Predictions? Bah, Humbug!
    I learned a new word earlier this year, courtesy of fellow Online Spinner Max Kalehoff. To be clear, Max did not invent the word "listicle," but brought it to my ...
  • Mary Meeker Is Right/Mary Meeker Is Wrong
    In my daily practice, I interact with many Fortune 500 Companies from around the world. Most of them have embraced digital, social and mobile media as an integral part of ...
  • What's In A Name?
    "Why?" is an incredibly powerful question that I have mastered by observing my son Robert when he was five. All parents will recognize that phase when your offspring questions everything ...