4,204 results
  • Paddy Power's Gamble On Woods For Open Campaign
    Irish gambling platform Paddy Power's jokey campaign tied to the British Open may not have paid off as expected after Tiger Woods—the focus of the effort--exited the tournament early. He ...
  • Moroch Adds Media Duties For 5 McD's Co-Ops
    Moroch is expanding its relationship with McDonald's by assuming media duties for five U.S. co-ops: California-Nevada Marketing Association; Greater Houston Operators Association; Shenandoah Valley, Richmond and Tidewater Operators Association; Illinois/Iowa ...
  • Leo Burnett U.S. CCO Departs Amid Wider Reorganization
    As Publicis Groupe continues to overhaul its U.S. leadership, Britt Nolan, Leo Burnett U.S. Chief Creative Officer and co-president of Chicago, is departing the company, according to an internal m ...
  • Ron Foth Advertising Wins Bob Evans AOR
    Bob Evans Restaurants is appointing Ron Foth Advertising as its new AOR following a formal review involving three other finalists. McCann was the previous agency on the account. As full ...
  • Publicis Groupe Client Losses, Spending Declines Stunt NA Growth
    North America, the Groupe's largest market, suffered a 3.1% organic revenue decline in the first half of the year, the company reported today. Investors sent the firm's share price down ...
  • Sadoun: Holding Companies Face 'Line-In-The-Sand' Decisions About Growth
    Sadoun equates the transformational shift toward data to advertising's earlier move away from print and radio to TV. "We live in a digital-first world," he says. "There are 900 digital ...
  • Spark Foundry, UM Split Mattel Media Business
    Spark Foundry retained the U.S. and added Canada, while UM landed EMEA, APAC and retained LATAM. ...
  • Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies
    Former MDC Partners CMO Bob Kantor is partnering with Crossmedia on a new service to help independents strengthen their capabilities. ...
  • Nautilus To (Bow)Flex New Brand Muscle With Fig
    Nautilus is shifting what has traditionally been handled by its own in-house creative team to FIG as the fitness brand's new creative agency for the Bowflex brand. Natuilus has appointed ...
  • 72andSunny NY Teams With ConCreates, Diversifies Creative Ranks
    ConCreates is a creative agency run and staffed by people who have served time in prison. The MDC-owned agency has aided in the crafting of the company's positioning, proposition and ...
  • Cramer-Krasselt Appoints New Media Lead
    Cramer-Krasselt has promoted Stephani Estes to senior vice president, executive director of media to succeed Chris Wexler who departs to become CEO at Square Organics. Estes will oversee media strategy ...
  • Mono Bolsters Leadership Team
    Steve Lynch is elevated to director of strategy and Jose Acosta has been appointed director of integrated production. ...
  • 'Ballot Box' To Support Community Causes
    VaynerMedia's Dante Crisafulli is creating an initiative he describes "as if Kickstarter and Vice News had a baby with every nonprofit on the planet." ...
  • Haberman Lands Jaipur Living Account
    Rug and textiles furnishings company Jaipur Living has appointed Haberman as its marketing agency partner following a formal review. Haberman will oversee content strategy, creative, digital and social media support. ...
  • Tinuiti Adds Creative Lead
    Tinuiti is hiring Tom Olivieri as vice president, creative to manage the digital agency's 40+ person creative department as well as focus on brand storytelling and content development across channels. ...
  • Levelwing Finds Success With 'Open Book' Billing Policy
    This open-book policy means the agency engages the publisher or tech platform to negotiate and place media, but then invites the client to "own" the financials and pay the bill ...
  • Ace Hardware Takes On Amazon With New Service, Ad Campaign
    The creative, developed with O'Keefe Reinhard & Paul (OKRP), promotes the retailer's national rollout of its "buy online, deliver from store" program. ...
  • New England Aquarium Rebrands Under Connelly Partners
    As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into a ...
  • Fuseideas Staffs Up New Buffalo Office
    Fuseideas is hiring John Cimperman, former executive vice president at Match Marketing Group, to oversee the agency's new Buffalo office. Cimperman will serve as executive vice president of Fuseideas and ...
  • Bodyarmor Names Laundry Service Creative AOR
    Sports drink Bodyarmor has appointed Laundry Service as its creative AOR following a competitive review. The agency will be responsible for strategic and creative executions for the brand across TV, ...
  • Pavone Marketing Group Bolsters Capabilities With 2 Deals
    The acquired firms include Netplus and Phalanx Digital and will expand Pavone's digital-marketing capabilities and add new client business from AstraZeneca and Porche, among others. ...
  • Bachman, Jackson To Lead New Social Unit At Nail Communications
    Creative consultancy Nail Communications has launched a new unit call Nail.social and has appointed Jess Bachman and Rachyl Jackson to lead it. The division will deliver paid and organic analytics. ...
  • SeaVees Goes Back In Time To Keep It Casual
    Shoe company SeaVees is launching its first brand campaign with creative that mimics a 1970s-era talk show set (think Dick Cavett). ...
  • Citing Creative And Client Pressures, Publicis Reorganizes U.S. Leadership Team
    Company CEO Arthur Sadoun said the moves, in part, are a response to client marketplace pressures like D2C competition and "walled gardens." Nick Law's departure also sparked a "rethink" of ...
  • Publicis Groupe Consolidating NYC Ops At Downtown Location
    The company has had space at the Hudson St. complex under a lease that has four more years to run. Newly relocating agencies include Leo Burnett and Saatchi & Saatchi, ...
  • Bazarkaya Bolts We Are Unlimited For Optimist
    As Global Chief Creative Officer, Bazarkaya will lead all of Optimist's creative output for the agency's global clients, which include Nike, Google, Target, Uber Eats, SKODA and Beats By ...
  • New Balance Shifts Creative Direction In Global Campaign
    The creative pokes fun at typical advertising running cliches with an eye to focusing on "actually, you know, going out and running," says agency. ...
  • Greenville, NC Switches Tourism Agencies After 31 Years
    French/West/Vaughn was selected as the tourism group's agency after a review. The longtime incumbent was Adam & Longino. ...
  • NY Lottery 'All The Foods' Campaign
    New York Lottery and McCann New York are raising awareness for the Cash4Life’s top prize of $1,000 a week for life by suggesting winners would spend their money dining at ...
  • Travelocity Appoints New Agencies
    Travelocity has appointed Proof as the travel brand's new creative agency of record and Havas-owned Arena Media in Chicago to handle media duties. The appointments follow separate creative and media ...