30 results
  • Hospital CRMs: The Future Of Your Marketing Strategy
    The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare. ...
  • My Great New Web Site's Organic Traffic Just Disappeared
    When organizations redesign their Web site, most expect their investment to produce several automatic benefits such as a rise in site traffic. Here I describe how a drop in traffic ...
  • Google's AMP Project
    t's hard not to look back and think that 2015 was finally the Year of Mobile. OK, that's up for debate, but not as far as Google is concerned. Mobilegeddon ...
  • Google's New Webmaster Guidelines
    Google recently published a major update to its Webmaster Guidelines, a guide for site owners on how to get their Web sites found and indexed by Google. It also contains ...
  • What A Difference A Year Makes: Yahoo, Bing, Lose Ground Against Google
    Almost a year ago today, I discussed Yahoo and Bing fighting against Google's supremacy. My, how different things look today. Last week, Google briefly surpassed Apple as the world's largest ...
  • Managing Your Brand In Search
    Remember when you didn't have to think too much about how your brand came up in search results? Back then, Web sites for unique brands ranked prominently for branded queries. ...
  • Adapting To A New World Of Search
    While aspects of digital marketing like email and display advertising are reaching maturity, search continues to change in major ways. The desktop search results page looks very different from what ...
  • Just When You Thought Search Was Quieting Down...
    Just because the world of search may not appear to have had many bombshells recently doesn't mean there's a shortage of important developments. Many have flown under the radar due ...
  • Local Search: What A Difference A Year Makes
    Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from local search results. What else has ...
  • Google's Latest Trust Challenges: Can It Avoid Evil-Doing?
    Among Google's "Ten things we know to be true," a list the company uses as guiding principles, "You can make money without doing evil" is number six. This seems like ...
  • Google's Foray Into Auto Insurance
    In January, rumors surrounding Google's entry into the auto insurance space ramped up significantly. The company had provided auto insurance comparison shopping in the U.K. since 2012, so it was ...
  • Keep Up With Search Intent Using Question-Based Keyword Development
    As developers change the way search engines view and analyze keywords, it's imperative that digital marketers evolve keyword research and content development processes. Typically with keyword research, you try to ...
  • How To Leverage Changes In The Search Interface
    Every day, the world of search becomes more complex. Google is a constant, while Bing increases share and Yahoo descends. YouTube, Facebook, Yelp, Amazon, TripAdvisor, Google Maps and other platforms ...
  • Mobile Ascends The Throne Of Search
    At its recent AdWords LiveStream 2015 event, Google announced that mobile search volume had passed desktop in the U.S., Japan, Canada and seven other undisclosed markets. The company used this ...
  • Use Search To Maximize Recruiting Efforts
    Search engine optimization (SEO) is a specialized practice, but it's essentially relevant for all digital content, including content that's relevant to most businesses -- at least the ones that hire ...
  • How Google's Emphasis On Mobile Will Affect You
    When it comes to search algorithm changes, Google has gone from making official announcements to a "this is something we do every day so don't expect to hear from us" ...
  • Battle For Search Market Share Heats Up Again
    It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and a big prize, the default search ...
  • Top Search Trends This Year
    One more quick look back as we begin the second month of a new year: 2014 was a tumultuous year for search. While SEO didn't die, even with the loss ...
  • How To Use SEO To Boost Your Brand's YouTube Channel
    YouTube, the second most-searched site with one billion monthly unique users, delivers a massive potential impact for SEO to drive visitors to a brand's video channel. Since YouTube results are ...
  • Who Really Owns Internet Content?
    While we've spent years becoming sophisticated content producers, we've been beaten to the punch by Google. Google appears to own the entire Internet's content. Now the company has dramatically changed ...
  • Using A Link Audit To Protect Your Site From Nefarious Links
    It's no secret that inbound links are extremely important in search; adding high-quality links should improve your site's rankings. As an SEO expert, you've likely spent a significant amount of ...
  • An Introduction To Google's Algorithm Updates
    You've probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you're a seasoned SEO professional, you're likely not ...
  • Mobile Search In The Year Of Mobile
    Many pundits predicted that 2015 would be the year of mobile. This prediction may have been too conservative, as mobile surpassed desktop Internet use earlier this year, according to data ...
  • Google+: No.2 Social Network, Ghost Town Or Key Driver Of Local Search?
    Google+ launched in June of 2011 to such an overwhelming response that it had to shut down to handle the demand. This past March, Forrester Research compared its popularity to ...
  • Five Things Every Marketer Should Know About Google Tag Manager
    Even for the most passionate search marketers, Google Tag Manager (GTM) is low on the list of topics to get excited about. But I think you'll be glad you invested ...
  • The ADA's Effect On SEO
    Accessibility is set to have a big impact on website design in 2014. Among other market forces, the U.S. Department of Justice has announced that it plans to update the ...
  • Be Prepared For Changes In Google Tools
    So the other shoe has finally dropped. Google recently announced that paid search has been made secure. Since marketers have also dealt with the move to secure organic search, this ...
  • Search's Role In New Era Of Publishing
    Without a doubt, every business is a publisher. We've grown beyond websites as brochures, where we simply list our products, services and hours of operations. In order to drive organic ...
  • SEOs March Through The Gauntlet
    The sudden disappearance of organic keyword data available in Google Analytics is a startling realization that keyword data measurements for SEO success are rapidly changing. The industry's reaction has been ...
  • Search Remarketing: What You Need To Know
    Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher network (e.g., mortgage), the user is ...