9 results
  • Spring Cleaning Time For Email Marketers
    Before the summer craziness hits, take the time to review and clean up key email marketing areas that may have accumulated some crust and dust over the winter holidays. Let's ...
  • The 2015 'Rock Your Data' Challenge
    While most marketers completely get the notion of big data, most of the marketing teams I've spoken with over the past year realize they are not putting this data to ...
  • Proximity Marketing Coming Soon To Store Near You
    In the spirit of #ThrowbackThursday, let's take a moment to enjoy Roberta Flack's "The Closer I Get To You." It's a very hummable tune, even if you're not much of ...
  • The Lifecycle Marketing Butterfly Effect
    If you are not familiar with The Butterfly Effect, it is the "sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system ...
  • Boost Performance With Paid, Owned, Earned Media Integration
    When you boil the digital marketing mix down to its simplest form, every marketing team is tasked with defining, aligning and refining opportunities across paid, owned and earned media. Viewing ...
  • Crush Your Post-Summer Marketing Push
    It's tough to believe Memorial Day has come and gone. And, in just a few weeks, we'll be at day 182 of the year -- halfway through 2014 already! That's ...
  • Put Some Happy In That Inbox!
    In case you haven't noticed, happiness is having a major moment. Cropping up all around us are very happy, catchy tunes, special DIY projects, major research projects and more, all ...
  • Customer Data And The Power Of Now
    If a fly on the wall of most marketing departments took notes, it would know there is a massive amount of data out there. It would also know that, of ...
  • Meeting The Challenge Of Today's One-Eyed, Flying Consumers
    Today, the true challenge for marketers is driving engagement and conversion across every imaginable variety of consumer, including the one-eyed, flying shopper. The common theme with consumers is that they're ...