2 results
  • Introducing The BAM Index: Better Measure Of Bidder Potential
    The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature enough to stop the "mine is bigger than yours" argument? To that end, it's time to introduce ...
  • Five Best Practices For Mobile Programmatic Campaigns
    Programmatic advertising is sweeping the digital landscape. While it's long been a staple in online, mobile programmatic bidding is taking off like a rocket -- and without third-party cookies ...