10 results
  • Avoiding The Super Bowl Stunt Factor
    For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad technology and innovation So, with Super ...
  • What We Can Expect For In-stream Mobile Video In 2015
    Since its entry to the ecosystem, by the sheer quantity (and quality) of consumer experiences, live-streaming video has captured the fascinated attention of both publishers and advertisers. Specifically, live streaming ...
  • This is Black Friday On Mobile
    Over the past few peak shopping seasons, we have seen mobile play an increasingly stronger role in the commerce chain. Due to mobile's accessibility, this medium plays a crucial role ...
  • The Always Engaging Consumer And The Good Old Funnel
    As consumers are spending more time with media than ever before, they are becoming device- and platform-agnostic. They pivot and traverse freely as they navigate their day, using whatever device ...
  • Hold the Debate Over In-App Vs. Mobile Web Video
    Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on the apps. The app-happy world is ...
  • Unleashing The Mobile Shopper
    As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make ...
  • Growth Trends & The Rising Influence Of Screen Agnosticism
    By all accounts, mobile video is a distinct opportunity and will remain one. But as consumers become screen-agnostic, advertisers must think similarly. What we understand about mobile video growth quickly ...
  • Apples-to-Apples Measurement Will Unlock Cross-screen Investment
    Cross-screen marketing has officially become an imperative method for efficiently reaching the target audience -- it's on the plan. But parity in measurement across screens continues to be somewhat of ...
  • TV Isn't Dead-- In Fact, It's Everywhere
    Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to even a year ago, the ease ...
  • Publishers And The Cross-screen Conundrum
    One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies ...