2 results
  • Google's Latest Move Is Validation For Header-Bidding Direction
    Last week, Google announced that it will test exchange bidding in Dynamic Allocation with a few of its partners. While some are pointing to the news as the death knoll ...
  • Google Is Your Ultimate Frenemy
    For those of us trying to survive and thrive in the ad-tech ecosystem, Google is an omnipresence with which most have a love/hate relationship. ...